Freed Maxick, a top 100 firm based in competitive Buffalo, N.Y., has done a refresh on its marketing program after a disciplined study of its reputation in the marketplace.
The rebranding roll-out video captures some of the themes that inform the advertising campaign. READ MORE →
Ken Guidry: “bullish on accounting.” [CLICK TO PLAY]
A law firm learns from a CPA and now teaches others.
by Bruce W. Marcus
Professional Services Marketing 3.0
Outstanding examples of the new kind of law firms and accounting firms arising with Professional Services Marketing 3.0 are Shepherd Law Group, Valorem Law Group, Exemplar Law Partners, Seiler LLP, and Axiom Legal.
RELATED: Click here for more about Bruce W. Marcus and “Professional Services Marketing 3.0.”
They have in common a drive to remake the law and accounting firm business models to better and more economically serve clients. Their focus is on putting the client, rather than the practice and the firm, at the core of their business model.
Some accountants share their advice. What’s your survival secret?