Plans for 2013 center on tighter management, new investments. by Rick Telberg After one of the best busy seasons in years for most practitioners, many are laying plans for an even better 2013. Based on lessons learned this year, practitioners … Continued
Does your firm get “it”? Quiz your partners and staffers. by Edi Osborne Mentor Plus Everywhere I go, experts in the profession have a debate about what percentage of the profession really gets “it?” The veritable “it” is the future … Continued
Hint: It’s not an “event.”
by Bruce W. Marcus
Professional Services Marketing 3.0
In the context of professional services practice and marketing, change is alteration of a process, practice, or condition that varies from the past.
First, for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in itself. In fact, change is not an event that’s arbitrarily made to happen, but a process — the result of which is that something changes. Most often, and with rare exceptions, that process leads to an evolution, and sometimes, even revolution (such as professional firm advertising, long forbidden – now common).
For first time in six years, clear majority enjoy a “better” season.
Accountants say the two most common mistakes that small business owners make are…
Fun, funny and sometimes just pitiful…
IRS receives 53.9 million e-filed returns from professional practitioners.
Wrong question. Right question: What’s the ROP?