Plenty. The real work starts when the deal is done. by Rick Telberg As if busy season wasn’t busy enough, many accountants are finding themselves weighed down by the added burdens of integrating a new practice merger or grappling with … Continued
Assurance up 4.5%; tax and advisory down. via BDO Seidman: Chicago/Brussels – BDO Global Coordination B.V. has announced world-wide revenues for the BDO International network, the world’s fifth largest accounting and consulting network, for the fiscal year ending September 30, … Continued
How many firms could do it today? McGladrey traces its root back to 1926 when Ira McGladrey established I.B. McGladrey & Co, in Cedar Rapids, Iowa. Three years later the country plunged into the Great Depression, but Ira McGladrey remained … Continued
Top management too often falls short. Many CPAs are less than satisfied with the leadership in their organizations, a finding that may not be surprising. But it’s still disturbing. Roughly 8 in 10 CPAs are reporting they are less than … Continued
This is the 14th year INSIDE Public Accounting has named the best-managed accounting firms. Two hundred fifty firms participated in this year’s IPA Annual Survey and Analysis of Firms. Each of the firms is eligible for the IPA Best of … Continued
Over 400 CPAs share their practice-building strategies. Get the seven keys to success. Take the survey. by Rick Telberg/At Large CPAs may know their dollars and cents, their rules and regs, their 1040s and 10-Qs and their QuickBooks and MAS … Continued
CPAs update sales and marketing strategies for tough economic times
What’s working for CPA firms today? Join the survey; get the answers.
by Rick Telberg
At Large
Many accounting firms, already inundated with more than enough work, are rethinking their new business strategies and are turning away from sheer growth in fees and clients to refocus instead on sustainable profit and enterprise value.
For many accounting firms in recent years, marketing has not been a problem. New clients have been rolling through the doors. And, in fact, CPAs are working longer hours or even turning away business to handle the surge.
But with the economy shifting into low gear, more CPAs are taking a new look at their marketing and business development strategies.
Here are five fresh viewpoints to tweak your marketing strategies: READ MORE →
CPAs thrive despite today’s shaky economy. Job market and practice development prospects remain promising, Sukanya Mitra reports in this week’s CPA Insider.