Software CFOs Expect Cloud Computing to Drive Their Industry’s Growth

Leaving the recession behind with new hiring.

Software company CEOs and CFOs say in a new survey that cloud computing and Software-as-a-Service will drive spending in their industry over the next 12 months.

The survey also finds most expect their company’s business will grow by at least 20 percent in 2011 and that hiring will increase significantly. The Software CEO/CFO Outlook 2011 study was conducted by Sand Hill Group and underwritten by Adaptive Planning and Intacct.

Other key findings include: READ MORE →

Technology Raises the Bar: Four Things Accountants Must Do to Keep Up

Dustin Lubertazzi

Principles of accounting remain unchanged, but…

By Dustin Lubertazzi,
Senior Consultant, Sageworks, Inc.

Luca Pacioli, an Italian mathematician and Franciscan friar, is widely known as the “Father of Accounting” for publishing 36 chapters on the double-entry accounting method used by Venetian merchants during the Italian Renaissance. His book, Summa de Arithmetica, Geometria, Proportioni et Proportionalita (which translates, “Everything about Arithmetic, Geometry and Proportion”), was written as a textbook for students in Northern Italy at the end of the 15th century. Pacioli’s documentation of double-entry accounting and ledgers taught entrepreneurs of the day how to conduct business using timely and accurate financial information, and it established the fundamentals of accounting still practiced today.

Pacioli’s fundamentals were only feasible thanks to the written numeral system and the abacus developed before that. And since then, the industry has seen further and more ground-breaking developments including the introduction of the typewriter, then computers, and later the internet. With each of these milestones, technology not only impacted how accountants handle financial information but also how they interact with their clients.

With the changing technological landscape, what must accountants do to stay competitive in the future, and how will technology change the future role of the accountant?

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Where Are the New Clients?

And, is that the right question?

The top challenge for firms is getting new clients, according to a new survey of Sage Accountants Network members.

Next most frequently mentioned were tax law complexity and changes, followed by time management, keeping up with technology, and the effect of new regulations and standards.

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David Pollak to Head Sales at CPA2Biz

Creative Solutions veteran takes charge of topline growth.

“David has a long successful career selling technology solutions to CPA firms,” said Erik Asgeirsson, CEO of CPA2Biz.

Always an astute analyst of the business, the last time we caught up with Dave he told us that with marginal clients falling by the wayside, it may be time for accountants to rethink how they do business. At the time, he was leading sales for AccountantsWorld. “The people who are proactive and seizing new opportunities are flourishing,” he says in this interview at annual the Illinois CPA society trade show.

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Jason Blumer Explains “Social Accounting”

Will Xero give QuickBooks a run for it’s money? CPA Jason Blumer of Blumer CPAs thinks so. Here he evangelizes for Xero, a small-business cloud-based accounting solution from New Zealand, and for “social” accounting. More about Jason Blumer on CPA … Continued

IDG Launches CFOworld.com for Finance Executives

How vulnerable are CFO.com and CFOzone.com? IDG Enterprise, a division of IDG Communications, which publishes PC World and Computer World, is rolling out a new website targeting CFOs — CFOworld.com. The move marks an expansion of IDG Enterprise beyond its … Continued

CPA Tech Advisor’s Top 25 Thought Leaders

Symposium Honors Achievement via CPA Technology Advisor The public accounting industry’s most diverse and influential individuals will come together on February 20-22 at The Gaylord Texan Resort to participate in The CPA Technology Advisor’s Top 25 Thought Leader Symposium. This … Continued