ACCOUNTING INFLUENCERS

Being Good at the Job Is No Longer Enough | Accounting Voices

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Influence is becoming career insurance for professionals.

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Accounting Voices
With Rob Brown

The accounting profession does not suffer from a lack of technical expertise. What it faces instead is a growing relevance gap.

That tension sits at the center of Accounting Voices, the newly launched show formerly known as Accounting Influencers. Episode 1 opens a new season with a sharper focus and a clearer message: competence is assumed, but influence is what now protects careers.

This is not a podcast about tax codes, audit standards, or software features. It is a show about the forces reshaping accounting and finance—and what professionals must do to stay ahead as those forces accelerate.

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Toxic Partners Kill Your Firm’s Future | Accounting Influencers

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Gen Z won’t fix your firm culture problem – they’ll leave it.

This is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
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Accounting Influencers
With Rob Brown

When the youngest professionals in accounting start saying “no,” leaders should start listening.

In this episode of Accounting Influencers, the conversation turns to the one thing that could make or break your firm’s future: how you treat your people, specifically, how you treat Gen Z.

They’re qualified. They’re confident. And they’ve watched what the generations before them endured—burnout, long hours, micromanagement, and “be grateful you’ve got a job” culture. Their conclusion? “No thanks.”

This isn’t softness. It’s a strategy.

Gen Z values mental health over martyrdom, meaning over money, and culture over compensation. They’ve seen the toll that toxic leadership takes, and they’re unwilling to sacrifice well-being for tradition.

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Don’t Let AI Sound Smarter Than You | Accounting Influencers

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Keep your own voice in charge.

This is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by Poe Group Advisors: Helping accountants buy, build, and sell exceptional firms. See Today’s Special Offer
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Sponsored by Poe Group Advisors: Helping accountants buy, build, and sell exceptional firms. See Today’s Special Offer

Accounting Influencers
With Rob Brown

In the race to stay relevant in accounting, artificial intelligence has emerged as both a powerful accelerator and a quiet threat. In this episode of the Accounting Influencers podcast, the conversation dives deep into how accountants can harness AI to amplify their visibility and credibility—without losing their authenticity.

AI tools like ChatGPT, Copilot, and Jasper have made it easier than ever for professionals to create content that showcases their expertise. Need a LinkedIn post, a client email, or a blog idea? You can generate it in seconds. But speed comes with a price. The danger, as host Rob Brown notes, is mistaking efficiency for originality.

“AI is fast. AI is smart. But AI has no soul,” says Brown. “It’s never sat with a client in crisis or led a team through busy season. It hasn’t lived your story.”

The temptation to let AI speak for you is understandable. Accountants are busy, and content creation can feel daunting. Yet, when AI-generated posts sound polished but generic, professionals risk blending into the background. The very tool designed to help them stand out could make them indistinguishable.

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Stay or Go? Rethink Job Hopping | Accounting Influencers

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Is the next big opportunity across the street…or right where you already are?

This is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by Poe Group Advisors: Helping accountants buy, build, and sell exceptional firms. See Today’s Special Offer

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Accounting Influencers
With Rob Brown

Post-pandemic, accounting professionals saw record pay increases just for changing employers.

However, as economic conditions tighten and median pay raises for job switchers fall from roughly 7% to just over 4%, the calculus is changing. The latest episode of the Accounting Influencers explores this new reality, urging professionals to look beyond paychecks and consider the broader picture of career satisfaction.

During the Great Resignation, switching jobs was practically risk-free. Firms desperate for talent offered 15–20% salary hikes to fill open seats. Today, however, that market has cooled. With inflation steadying and corporate budgets tightening, job hopping no longer guarantees the big payouts it once did.

As host Rob Brown explains, “The financial upside of switching jobs has narrowed, but the emotional and professional costs of moving may be higher than ever.”

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Big 4 Layoffs Reveal New Jobs Reality | Accounting Influencers

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Industry turbulence opens doors for smaller firms, but only those that clearly define and communicate value.

This is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by Poe Group Advisors: Helping accountants buy, build, and sell exceptional firms. See Today’s Special Offer

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Sponsored by Poe Group Advisors: Helping accountants buy, build, and sell exceptional firms. See Today’s Special Offer

Accounting Influencers
With Rob Brown

Between June 2023 and September 2024, several of the largest accounting firms announced significant workforce reductions and structural changes. KPMG disclosed a deeper round of auditor layoffs in mid-2023. Grant Thornton cut approximately 3% of its U.S. staff (about 350 employees) in May 2024. In September 2024, PwC announced one of its most significant reorganizations in years, resulting in the elimination of approximately 1,800 positions in its U.S. operations.

Since then, further reductions have continued. In May 2025, PwC laid off approximately 1,500 more U.S. employees (around 2% of its U.S. workforce), primarily in its audit and tax lines. Meanwhile, KPMG pursued additional cuts, including a round impacting roughly 4% of its U.S. audit workforce later in 2024. Grant Thornton also followed the earlier reductions with more targeted layoffs after its private-equity deal, trimming about 150 U.S. roles (1.5% of its domestic workforce) in late 2024.

These moves are not isolated. They signal a broader industry recalibration, leaving thousands of accountants uncertain about their future.

At the same time, some major firms are doubling down on mandatory office attendance. Industry observers say the combination of job insecurity and rigid workplace policies could push professionals to seek more flexible and stable opportunities.

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DEI Pullback Risks Pipeline | Accounting Influencers

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Firms scale back initiatives even as governing bodies warn diversity is key to the profession’s future.

This is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by “It’s NOT Just the Numbers: How to Move Beyond the Numbers and Deliver REAL Value for Your Clients.”
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Accounting Influencers
With Rob Brown

The accounting profession is facing a turning point as major firms scale back diversity, equity, and inclusion (DEI) initiatives, raising concerns about how the shift could affect talent recruitment, retention, and competitiveness.

KPMG recently discontinued its “Accelerate 2025” program, which aimed to expand leadership diversity. Deloitte pulled back last year, joining other global corporations—including Goldman Sachs, Meta, and Google—that have pared down similar efforts.

The shifts come as political and legal pressures mount. States such as Florida and Texas have rolled back DEI policies in higher education, and a Supreme Court ruling on affirmative action has sent ripples across corporate America. Firms that once championed DEI are now weighing compliance risks and financial implications against potential reputational and workforce consequences.

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Pushing into Law? A Seismic Shift for Firms | Accounting Influencers

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AZ opens the door to multidisciplinary firms, and Big Four competitors are watching closely.

This is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by “It’s NOT Just the Numbers: How to Move Beyond the Numbers and Deliver REAL Value for Your Clients.”
by Penny Breslin and Damien Greathead. See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS.

Accounting Influencers
With Rob Brown

Accounting and law have long existed in parallel, separated by strict professional boundaries. That wall may be crumbling. KPMG is moving to become the first Big Four accounting firm in the United States to own a law firm, a step that could reshape the profession.

The opening occurred in Arizona, which recently amended its rules to permit non-lawyers to own law firms under alternative business structures (ABS). KPMG seized the opportunity, announcing plans to launch KPMG Law US. The firm will not enter courtroom litigation but instead focus on contract management, legal project support, and M&A contract harmonization.

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