Make Radical Connections

You don’t define your brand, your customers do. By Jody Padar The Radical CPA Social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will … Continued

Four Major Misconceptions about Millennials

And six management strategies to unleash their potential for your firm. By Wesley Middleton Middleton Raines LLP From the sound of it, Millennials are ruining everything. At least that’s how they’ve been made to feel. Supposed experts focus on how different the … Continued

Let’s Get Radical about Content

Content is king and context is queen. By Jody Padar The Radical CPA Most professionals speak and/or tweet above their audience. They don’t realize whom they’re talking to. MORE ON RADICALISM: Each Social Channel Has a Language | Get Ready … Continued

Each Social Channel Has a Language

Better to pick one spot and be devoted to it than scattershot across three. By Jody Padar The Radical CPA Each social media channel has its own language, culture and dialect. You need to make sure that your culture (aka … Continued

Get Ready for Radical Transparency

Rethink how you communicate. By Jody Padar The Radical CPA Social should be in your DNA. Identify the communication gatekeepers in your firm. Do you want everybody in your firm tweeting? It’s a good idea — just like you have … Continued

How I Got Started Being Social

Plus how and why to measure. By Jody Padar The Radical CPA When I began dabbling with Twitter six years ago, and Facebook, seven years ago, it was more out of personal interest. I found Twitter to be a fantastic … Continued