Good News on the Staff Shortage

Is the talent crisis over?

Chart: Accounting degrees awarded – 1971-2007 (Source: AICPA)

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CPAs rate their jobs. Join the survey. Get the answers.

by Rick Telberg/At Large

Having trouble finding more good accountants? If so, you are far from alone.

For Cheryl Mills, a senior manager at a CPA firm in New York City, retaining qualified staff has become an uphill battle. “We have lost 60 percent of our workforce this year,” says Mills.”The rapid turnover makes investing in staff difficult.”

Echoing that sentiment, Neil Schembre, who works at a small firm in Fanwood, N.J., says, “Staffing is the lifeblood of my business.” READ MORE →

Tweak Your Growth Plan in Five Easy Steps

050508.jpgCPAs update sales and marketing strategies for tough economic times

What’s working for CPA firms today? Join the survey; get the answers.

by Rick Telberg
At Large

Many accounting firms, already inundated with more than enough work, are rethinking their new business strategies and are turning away from sheer growth in fees and clients to refocus instead on sustainable profit and enterprise value.

For many accounting firms in recent years, marketing has not been a problem. New clients have been rolling through the doors. And, in fact, CPAs are working longer hours or even turning away business to handle the surge.

But with the economy shifting into low gear, more CPAs are taking a new look at their marketing and business development strategies.

Here are five fresh viewpoints to tweak your marketing strategies: READ MORE →

The Beginning of the End of GAAP

Mark the date: June 16, 2008. That’s the headline that will go down in accounting history,  courtesy of CFO magazine’s brilliant Marie Leone (pictured). She’s reporting that FASB chairman Robert Herz has announced a public forum, slated for Baruch College … Continued