Monthly Archives: May 2008

Tweak Your Growth Plan in Five Easy Steps

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050508.jpgCPAs update sales and marketing strategies for tough economic times

What’s working for CPA firms today? Join the survey; get the answers.

by Rick Telberg
At Large

Many accounting firms, already inundated with more than enough work, are rethinking their new business strategies and are turning away from sheer growth in fees and clients to refocus instead on sustainable profit and enterprise value.

For many accounting firms in recent years, marketing has not been a problem. New clients have been rolling through the doors. And, in fact, CPAs are working longer hours or even turning away business to handle the surge.

But with the economy shifting into low gear, more CPAs are taking a new look at their marketing and business development strategies.

Here are five fresh viewpoints to tweak your marketing strategies: READ MORE →

The Beginning of the End of GAAP

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Mark the date: June 16, 2008. That’s the headline that will go down in accounting history,  courtesy of CFO magazine’s brilliant Marie Leone (pictured). She’s reporting that FASB chairman Robert Herz has announced a public forum, slated for Baruch College … Continued

Aronson Launches Government Contracting Blog

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Replaces email, paper and faxes. Rockville, Md.-based Aronson & Co. CPAs has launched a blog, Aronson Fed Point, geared toward the government contracting community and written and compiled by members of A&C’s government Contract Solutions Group. “There’s no question that … Continued

Golden Age Ending for Law Firms?

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After five years in a row of gains, revenue and billing-rate increases have slowed. Instead, headcounts and salaries are advancing faster, eating into profit growth. According to the annual American Lawyer magazine ranking of the top 100 firms in the … Continued

CPAs Remain Negative on Economic Outlook

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Some 57 percent of key AICPA members are pessimistic or very pessimistic about the economic outlook for the U.S. over the next 12 months. That’s relatively unchanged from 59 percent who held negative expectations in the first quarter. The survey … Continued

Ames Research: Audit Fees 2007

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While Ames Research compiles its list of auditors and fees, a few nuggets have slipped out. PwC is flat and BDO and McGladrey are down. Is the SarbOx Boom over? Average Fees Change, FY06 to FY07 (Companies over $500 million) … Continued

Battle the Recession Blues with Some Bright Ideas

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Top tips from finance and accounting professionals. Is your firm a “leader” or “laggard?” Join the discussion. by Rick Telberg With consumers cutting back and CPAs getting gloomier, accountants and finance managers are rolling up their sleeves to find recession-busting … Continued

Dot-Com Comeback: Intacct Raises $15 Million in VC

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Revamped SaaS Developer Raises $29 Million in Past Nine Months. Intacct, a revived up-and-comer in on-demand financial management and accounting applications, said it has raised an additional $15 million of financing in a round led by Bessemer Venture Partners. Existing … Continued