Four New Mega-Trend Marketing Strategies

Serve your clients better and watch your practice revenues grow. by Sandi Smith, CPA SandiSmith.com The latest marketing strategies and trends are almost as hard to keep up with as the tax law changes these days.  Here is a quick … Continued

Why Your Niche Strategy Will Flop

The one mistake too many CPA firms are making. Michelle Golden, marketing consultant and author of the new and essential “Social Media Strategies for Professionals and Their Firms,” explains the one simple mistake that many firms make when entering a … Continued

A Game Plan for Business, as in Life

What I learned from Coach Lou Holtz. by Jean Caragher Lou Holtz, author, ESPN commentator, and legendary college football coach, was the opening speaker at last week’s Winning Is Everything conference. I had high expectations for his presentation and was … Continued

Zoho Goes After Small Business Accountants

Intuit shouldn’t worry… yet. But cloud-based collaboration suite maker Zoho is joining the likes of Less Accounting, Outright, and FreshBooks at the low-end accounting software party. Here, the CEO talks to technology sage Robert Scoble. Worried yet?