Why Your Niche Strategy Will Flop

The one mistake too many CPA firms are making. [youtube]FdvmZgw20Mw[/youtube] Michelle Golden, marketing consultant and author of the new and essential “Social Media Strategies for Professionals and Their Firms,” explains the one simple mistake that many firms make when entering … Continued

A Game Plan for Business, as in Life

What I learned from Coach Lou Holtz. by Jean Caragher Lou Holtz, author, ESPN commentator, and legendary college football coach, was the opening speaker at last week’s Winning Is Everything conference. I had high expectations for his presentation and was … Continued

Zoho Goes After Small Business Accountants

Intuit shouldn’t worry… yet. But cloud-based collaboration suite maker Zoho is joining the likes of Less Accounting, Outright, and FreshBooks at the low-end accounting software party. Here, the CEO talks to technology sage Robert Scoble. [youtube]KCvEVEa7lqU[/youtube] Worried yet?