Keeping Score in the Accounting Business [PRO Member Exclusive]

Learn how to read the scorecard.


by Nick Keseric

I have a good friend Tucker who over the years has collected over 10,000 golf scorecards from all over the world.

People, even strangers, know of his quest and send stacks of scorecards to his mailbox each year from their travels.

And like a proud father, he’ll pull out his latest batch of cards to show with great pride.

More Nick: Six Ways to Stay Positive in 2013  • Seven Steps to Leverage the Power of Positivity in Your Firm, Your Career and Your Life   •  Nine Bridges to Cross in Business Development for Accounting Firms   • If Business Development Is a Circus at Your Firm…   •  My Attitude??? What’s Wrong with My @#$%! Attitude?   •  Curious Minds Want to Know: Are You Helping or Selling?   •  The Six-Step Roadmap for CPA Change Agents   •  20 Biz Dev Ideas for Your Career and Your Firm   • 

However, if you show too much interest in his cards, he will kick it up a gear (lucky you) and start showing you a hole and begin to tell you what clubs he would hit on each hole according to the yardage of the hole. I always said Tucker has too much time on his hands!

You know, a golf scorecard and an accounting marketing plan are very similar.