Five Ways Competition Is Redefining Accounting

…As accounting firms redefine value.

By Bruce W. Marcus
Professional Services Marketing 3.0

Today’s modern accounting firm — and there are more of them than we think, and fewer of them than we’d like to think – is still evolving. Change is the result of an evolutionary process – and evolution in a dynamic world is imperative and ongoing.

Today’s modern firm is sufficiently different from those of the last century as to be almost unrecognizable to the old-timers in at least five ways: READ MORE →

Why Now Is the Perfect Time to Plan for a Most Excellent Busy Season

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By Sandi Smith Leyva, CPA
Author of free download:
“10 Keys to Doubling Your Revenue”

It’s easy to get sidetracked by politics this year and simply wait to see what’s going to happen in the tax arena.  I hope you don’t fall into that trap, though, because there has never been more opportunity in accounting and tax than right now, and now is the time to start preparing so you can make the most of next year’s busy season. READ MORE →