Bot Wars: Wolters Kluwer, Intuit, Thomson Reuters Battle for AI Dominance in CPA Firms | Cornerstone Report

Smart new toolbox or Pandora’s Box? Inside the surge behind agentic AI.

By CPA Trendlines Research
Cornerstone Report

The accounting industry is undergoing a seismic technological shift as artificial intelligence transitions from a buzzword to a business imperative.

MORE Cornerstone Reports: Private Equity Update: Over 90 Deals, $200 Billion in Value | Intuit Fires Back with Agentic AI after Xero Nabs MelioXero Buys Melio for $3 Billion in Race for ‘The Active GL’Gen AI in Accounting: Epic Transformation, or Overheated Hype? | Gen Z Surges into Accounting for All the Reasons Your Mother Told YouMajor Changes to Circular 230: Implications for Tax Professionals | Salary and Compensation Outlook for Small CPA Firms | Battling the Staffing Crisis: Is a Little-Known, But Controversial, Visa Program the Answer? | Twelve Years and Out: Seasoned Accountants Join the Exodus. | Jobs Outlook: Strong and Steady Growth in Hiring and Earnings for U.S. Accountants | Student Accounting Enrollment Shows Third Year of Recovery | CPA Billing Rates, Tax Return Fees, and Client Accounting Pricing at CPA Firms

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In the past year, CPA firms across the U.S. have quietly begun deploying generative AI assistants, machine learning tools, and “agentic” AI platforms to automate audits, prepare taxes, and provide financial insights.

It’s astonishing:  The profession has reached a tipping point where those not investing in AI risk being left behind.

In this CPA Trendlines Research Cornerstone Report:

  • How CPA Firms Are Embracing AI

  • AI Adoption Surges from Experimentation to Mainstream

  • The New Agentic AI Toolbox: Platforms and Solutions Leading the Charge

  • Measuring the Payoff: Efficiency, ROI, and Firm Economics in the AI Era

  • Talent in the Age of AI: How Roles and Skills Are Evolving

  • AI in Action: Use Cases and Success Stories from Firms

  • Navigating Risks, Regulation, and Ethical Challenges

  • Overcoming Implementation Hurdles: Change Management and Best Practices

  • The Road Ahead: Strategies for Firm Leaders

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Intuit Fires Back with Agentic AI after Xero Nabs Melio

In an escalating arms race, the general ledger is the new gateway to advisory.

Intuit’s Agentic AI team: CDO Srivastava, CTO Balazs, CEO Goodarzi

By Rick Telberg
CPA Trendlines Research
Cornerstone Report

Just a day or two after Xero shook the accounting world with its $3 billion acquisition of B2B payments platform Melio, Intuit is launching its strategic salvo: A new suite of generative AI agents built into QuickBooks.

SEE Xero Buys Melio for $3 Billion in Race for ‘The Active GL’ | MORE Tech and Fintech | MORE Artificial Intelligence | MORE Cornerstone Reports, in-depth data-driven analysis and commentary

The agents promise to automate payment reminders, reconcile bank transactions, forecast cash flow, and even draft client emails — all without human intervention.

The initiative is pivotal in the escalating arms race among accounting tech giants to dominate the general ledger. The general ledger is no longer just a recordkeeper in this rapidly transforming space. It’s becoming the operating system for every small business financial decision — and the battleground on which legacy players and startups are staking their futures.

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Xero Buys Melio for $3 Billion in Race for ‘The Active GL’

Cornerstone Report: The New AI-Powered War for the General Ledger Super-App

By Rick Telberg
CPA Trendlines Research
Cornerstone Report

Xero is betting up to $3 billion that the future of accounting is more than recordkeeping.

The New Zealand-based cloud accounting firm is making its largest-ever acquisition: New York and Tel Aviv-based payments platform Melio. The all-cash deal, valued at $2.5 billion with a potential $500 million earn-out, aims to supercharge Xero’s push into the U.S. market by embedding B2B bill pay directly into its general ledger software. Xero is raising $1.23 billion in equity to help fund the acquisition.

MORE Tech and Fintech | MORE Cornerstone Reports, in-depth data-driven analysis and commentary

By acquiring Melio, Xero is accelerating a profound evolution in the general ledger’s role—from static bookkeeper to real-time financial operator. For accounting firms and their small business clients, the shift could mean fewer keystrokes, faster closes, and new frontiers for advisory services. Routine work—from data entry to expense classification—is increasingly automated. This frees up time but also demands new skills.

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Salary and Compensation Outlook for Small CPA Firms 2025

Cornerstone Report

The CPA Trendlines overview of what accountants can expect regarding annual salary and bonuses at small CPA firms – and what small CPA firms can expect to budget.

By CPA Trendlines Research

A combination of a talent shortage and the general economic environment could push payroll budgets up by as much as 16.9% in 2025 at small CPA firms, according to CPA Trendlines Research. But partners and owners could make even more.

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Battling the Staffing Crisis: Is a Little-Known, But Controversial, Visa Program the Answer for 2025 Hiring?

Cornerstone Report: H-1B Hiring and Salary Trends in Tax, Accounting and Finance

  • The Jobs Outlook, Salary Trends, and Election Year Politics.

    • Plus: Comprehensive Guides for Accountants and CPA Firms

CPA Trendlines Research estimates and illustration

What it is. How it works. And what CPA firms are doing.

By CPA Trendlines Research

The H-1B visa program is vital for U.S. companies to hire highly skilled foreign workers in specialty occupations, including tax, finance, and accounting.

CPA Trendlines Research estimates that as many as 46,000 tax, accounting and finance professionals work at U.S. firms under the H-1B program. This figure has received scant attention in the profession but is critical to its infrastructure. To the extent that it has received attention, critics say the program holds down salaries for U.S. workers.

In 2024, the Biden administration eased restrictions on the H-1B visa program while clamping down on abuses. By 2025, with the Trump Administration, it had become a lightning rod of controversy.

The nation’s tech industry has a huge stake in the outcome. Despite fluctuations in the number of H-1B workers requested and approved, the demand for H-1B workers in computer-related occupations remains strong, and H-1B workers play a critical role in the workforce.

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Twelve Years and Out: Seasoned Accountants Join the Exodus.

No longer a problem confined to just new talent or middle managers.

Where they go: The biggest slice, 19 percent, goes into finance, followed by business and operations. (via Live Data)

By CPA Trendlines Research

In a startling shift, thousands of highly experienced top-level accountants are leaving the field mid-career, challenging the long-held view that the staffing crisis is limited to new graduates or middle managers.

RELATED: Middle Managers Getting Squeezed | Explaining the Talent Shortage in One Big ChartSalary and Compensation Outlook for Small CPA Firms | Gen AI in Accounting: Epic Transformation, or Overheated Hype? | MORE: The Talent Crisis | DOWNLOAD The National Pipeline Advisory Group Report

For many accountants on the edge of transition, the coming years will determine whether the profession can reinvent itself to retain the trust of its workforce or continue to lose ground as one of America’s fundamental professions.

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Student Accounting Enrollment Shows Third Year of Recovery | Cornerstone

But

New data from the National Student Clearinghouse Research Center shows a 12 percent increase in fall 2024 accounting enrollment compared to fall 2023. The increase amounted to an additional 28,672 students.

Total undergraduate accounting enrollment for fall 2024 was 267,278 students, the highest accounting enrollment reported since fall 2020 (263,092 students) and just shy of the pre-pandemic fall 2019 enrollment (275,963 students).

Understanding the Inflection Points
in Number of CPA Exam Candidates

CPA Trendlines Cornerstone Report

The key factors contributing to the ups and downs – mostly downs in the last three decades – of CPA exam candidates reflect broader trends in the economy, regulatory environment, and demographic landscape.

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Cornerstone Report: CPA Billing Rates, Tax Return Fees, and Client Accounting Pricing at CPA Firms | 2024

CPA Trendlines Research Cornerstone Reports deliver instant situational awareness on the day’s hottest topics.

By CPA Trendlines Research

The billing rates, fees, and pricing strategies at CPA firms are influenced by various factors, including the type of service, the CPA’s experience, geographic location, and the client’s financial complexity.

MORE on Pricing.

As the demand for specialized financial services grows and technology evolves, CPA firms adapt their pricing models to meet client needs and ensure sustainable business growth.

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