change

Target Content to Consumers, Not Industry

By

Dart on a target on a mobile phoneContent is king and context is queen.

By Jody Padar
The Radical CPA

Most professionals speak and/or tweet above their audience. They don’t realize whom they’re talking to.

MORE ON RADICALISM:Narrow Your Social Focus | Why Transparency Matters to Clients | How to Become a Social Business | The Cloud Is Your Starting Point | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose

GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

When you’re producing content, it has to be driven at the consumer level, not at the “other professional” level.

READ MORE →

Narrow Your Social Focus

By

Young concentrated businessman writing notes down and looking at laptop in officePick one thing and do it well rather than try to be everywhere.

By Jody Padar
The Radical CPA

Each social media channel has its own language, culture and dialect. You need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward.

MORE ON RADICALISM: Why Transparency Matters to Clients | Social + Strategy = Success | Make the Cloud Work for You | 5 Ways to Capitalize on Trends | Embrace Disruption | Who’s Your Competition? EVERYONE | Radical or Complacent? You Choose
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. Make sure that you’re fol­lowing the basic rules of the social media channel you’re using.
READ MORE →

Why Transparency Matters to Clients

By

Young man in sweater and tie smiling at smartphoneIt’s time to rethink how you communicate.

By Jody Padar
The Radical CPA

Social should be in your DNA. Identify the communication gatekeepers in your firm.

Social + Strategy = Success | How to Measure Social Business… and Why | 6 Ways the Cloud Helps CPA Firms | You’re Already a Consultant | New Thinking Brings New Results | How the ‘New Firm’ Was Born
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Do you want everybody in your firm tweeting? It’s a good idea – just like you have all your firm members representing your firm wherever they are.
READ MORE →

Social + Strategy = Success in Five Stages

By

Businesswoman lassoing light bulb5 specific tips for maximizing your efforts.

By Jody Padar
The Radical CPA

So you want to get on social media? Good! Define your strategy. When I started using social, I was having fun and didn’t have a strategy, except to see what was happening — and it evolved. Jump in, get started and you’ll formulate a game plan naturally.

MORE ON RADICALISM: How to Measure Social Business… and Why | How to Become a Social Business | The Cloud Is Your Starting Point | Why Transparency Matters in the ‘New Firm’ | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Here’s some help in five phases:
READ MORE →

How to Measure Social Business… and Why

By

cpas-love-facebook1It’s not just for fun, so treat it like any other metric.

By Jody Padar
The Radical CPA

When I began dabbling with Twitter and Facebook, it was more out of personal interest. I found Twitter to be a fantastic place to learn. I became an active listener and then engaged, putting out information I thought people would benefit from.

MORE ON RADICALISM: How to Become a Social Business | Make the Cloud Work for You | 5 Ways to Capitalize on Trends | Embrace Disruption | Who’s Your Competition? EVERYONE | How the ‘New Firm’ Was Born | 3 Questions to Ask If You Dare
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

I still do this today. I interact with everyone I can as I learn and share. I compare it to the partner who always took important paper articles and put them on my desk. I just do it via social and digital.
READ MORE →

How to Become a Social Business

By

Young people holding social media logosIt’s not a side venture. Get ready to transform your firm to the core.

By Jody Padar

Now it’s time to understand the social media business approach, how Twitter, Facebook and LinkedIn can help your business.

MORE ON RADICALISM: Make the Cloud Work for You | 6 Ways the Cloud Helps CPA Firms | You’re Already a Consultant | New Thinking Brings New Results | How the ‘New Firm’ Was Born

GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

First of all, stop calling it social media! Using “social” to gen­erate new customers is a new way of doing business in today’s digital world. Most firm owners don’t understand that when you combine social media with cloud, the effects become multiplied. We’re talking Internet 3.0. Are you ready to get there?
READ MORE →

Make the Cloud Work for You

By

Staircase of 10 steps10 steps (and you don’t have to take them all at once).

By Jody Padar

Once you decide on what cloud software you want to use, here are the ten steps you need to make the transition:

MORE ON RADICALISM: The Cloud Is Your Starting Point | Why Transparency Matters in the ‘New Firm’ | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose | 3 Questions to Ask If You Dare

GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Step 1: Adopt for your own practice. Choose an online software you’d like to try and input your financials. It’s the easiest move to make, and you’ll learn a lot during the process. You’re the most intimate with your own financials, so start there.

READ MORE →

6 Ways the Cloud Helps CPA Firms

By

Woman ascending staircase into cloudsBONUS: 7 specific tools.

By Jody Padar

We’ve said the backups and the intangibles outweigh the little annoyances. But what specifically will you gain from moving to the cloud?

MORE ON RADICALISM: The Cloud Is Your Starting Point | 5 Ways to Capitalize on Trends | Embrace Disruption | Who’s Your Competition? EVERYONE | Radical or Complacent? You Choose

1. It will help you go paperless. The cloud has helped me rethink my entire document management system and my firm is now 100 percent paperless. The problem with document management systems today is that they’re very static for working in a fluid environment. I have yet to find a technology that addresses this issue to my liking.
READ MORE →