Charles Postal, SP&Co.: Investing in People and Mergers

Strategy 2012: Battling for Market Share

What are your critical challenges for 2012, and what can do you about them? A number of the profession’s leading lights have been sharing their thoughts with Accounting Today. Here’s one:

Charles Postal
Santos Postal & Co.

We see a shrinking market share of small and medium-sized businesses with the need for premium accounting services caused by increased competition from larger firms with greater resources.

READ MORE →

Bill Hagaman, Withum: Metrics for Partners

Strategy 2012: Talent, Pricing, Accountability

What are your critical challenges for 2012, and what can do you about them? A number of the profession’s leading lights have been sharing their thoughts with Accounting Today. Here’s one:

Bill Hagaman
WithumSmith+Brown

We see the top challenges as retaining talent, pricing and partner accountability. We’ve worked hard at creating a culture that our professionals want to work in.

READ ALL THE 2012 STRATEGIES:

This starts with our philosophy that no jerks are allowed at any level and while we will work with partners and staff to mentor them regarding the proper behavior in the office we will not tolerate any unprofessional conduct toward our staff. READ MORE →

Six Strategies to Stop Losing Business to Competitors

Stop being a “best-kept” secret to prospects.

Sandi Smith Leyva, Accountant’s Accelerator

By Sandi Smith Leyva
The Accountant’s Accelerator

It’s rare that I lose business to competitors, and it’s also not an accident. If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing.

1. Build your brand. In accounting, professional services, and coaching, our brand is our name. We can build it up by building our reputation for delivering results to clients and becoming a thought leader in the profession. Do this a number of ways: write articles, make speeches, offer teleseminars, post your testimonials and case studies, get interviewed by the press, serve on a committee or board of directors, and become a well-respected business leader in your community, to name a few. When you build your brand, people will come asking for you by name and won’t consider others.

READ MORE →

Billables Look Good for Busy Season

Major metrics suggest rebounding business.
Busy Season Benchmarks, Dec. 2011

Most tax and accounting professionals heading into busy season are expecting meaningful improvements over last year in revenues and profits, according to new CPA Trendlines research.

  • Complete findings are published in The CPA Trendlines Practitioner’s Tax Season Performance Review and Outlook Report. (Learn more here)

READ MORE →