New business model breaks the mold.
by Bruce W. Marcus
Professional Services Marketing 3.0
Of all the emerging changes in the world of Professional Services Marketing 3.0, few are as innovative as the accounting firm Seiler LLP in Silicon Valley’s Redwood City.
Start by optimizing your company page.
by Becky Livingston
Royal Apple Marketing
So you listed your company on Linkedin, but maybe you have forgotten all about it—until now. Here are a few tidbits on ways to leverage your LinkedIn company page to your benefit, including generating leads. READ MORE →
And a Washington lobbyist.
But is he exactly what E&Y needs as regulators bear down on the Big Four?
That’s the question you need to ask when you look at Public Accounting report’s latest top 100 firms survey. According to PAR, more than half of the firms grew 1% or less and a third actually suffered revenue declines. (To subscribe … Continued
Rebound led by growth in emerging nations.
The years 2009 and 2010 may have been tough years for the Big Four amid a global financial crisis. But they clearly rebounded in 2011. And, the authors of a new report say, “The outlook for 2012 and beyond is quite optimistic.”
Four strategies for focussing on the win.
by Gale Crosley
Crosley + Company
Eighty percent of lost opportunities are due to poorly qualifying a lead. Countless hours and effort are wasted on prospects with odds to win near zero. Firms with a thin pipeline pursue any potential buyer who has a pulse and fogs a mirror. In order to stop this insanity, discipline is necessary in lead qualification.
Click here for more from CPA firm growth consultant Gale Crosley. Or buy her book.
And how to prove they work.
by Becky Livingston
Royal Apple Marketing
It’s a new day and you’re starting your marketing strategy with a welcome message to new clients. You want to engage them from the start, yet, know they might not remember how you got their name in the first place.
Click here to see more from Becky Livingston on CPA Trendlines.
To help get you started, here are a few staples to include in your welcome message: READ MORE →
Poll shows what it takes to land the best students.
Public Accounting Report’s 30th annual poll of college accounting professors shows that if their best student had a choice, that student would choose PricewaterhouseCoopers to start their career.
(To subscribe to Public Accounting Report for $476 a year,
call 800-248-3248, or email cust_serv@cch.com.)