Crain’s New York cites CPA Trendlines in market study.
An increasingly steady stream of deals that can only be described as “merger mania” is making New York the center of a match-making frenzy, according to Crain’s New York. READ MORE →
90% already using SaaS for some work.
by Rick Telberg
The debate, if there ever was one, is over.
The leadership at virtually every mainstream accounting firm in the US. now recognizes that they are already using software-as-a-service or “cloud-based” software applications and they regard the move to the cloud as inevitable for the profession.
According to new survey results, they differ only on when, and how fast.
Fraction of what S&P 500 CEOs earn
The median private company CEO compensation package totaled $362,900 in 2011, according to CPA Trendlines sources. READ MORE →
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Should you worry when your audit will be audited?
QUESTION: I have a friend that runs a small CPA firm. He has a client that owns some motels across the U.S. who sold them to a large company. Their auditor, a Big 4 firm, would like to review his prior year audit papers and he has asked me to review his workpapers beforehand and make sure that they are in good shape for the Big 4 firm. As he is a small practice his workpapers are likely to be not as sophisticated as the Big 4 is used to seeing. Do you know to what extent he would be required to show his work? Would it be sufficient to show the trial balamnce with a narrative indicating the work performed on each line item that is deemed to be in scope? Would it be sufficient to show a checklist indicating the procedures performed? Would he be required to show all the detailed work papers? READ MORE →
And four key ingredients.
by Bruce W. Marcus
Professional Services Marketing 3.0
How does an accounting firm become part of Professional Services Marketing 3.0?
Part of the answer resides in building a marketing culture within a firm, which means that everyone in the firm understands that he or she has an active role in marketing and practice development and understand what that role entails.
More Professional Services Marketing 3.0: What Accounting Firms Need to Understand to Grapple with Radical Change | Six Reasonable Goals for CPA Firm Marketing | The Tools of Marketing Are Not a Program – They Are Simply Tools | Is Your Marketing Program Really a Program? | Six Metrics for Marketing ROI | How to Formulate the Right Marketing Goals for Your Firm | Get Real: 15 Questions for Achievable Growth | If You Don’t Know Where You’re Going, How Do You Know How to Get There? | Eight Tips for Staying One Step Ahead of the Competition (And Maybe the Client, Too) | Nine Things We Know For Sure about How to Grow an Accounting Firm | The CPA’s Castle Is Crumbling
A firm may be said to have a marketing culture when it’s professional staff: READ MORE →