Daily Archives: January 26, 2014

The 4 Dark Clouds Hovering Over Cloud Accounting Software

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And the two professional remedies you already know.

By Frank Stitely, CPA
Stitely & Karstetter PLLC

Cloud accounting software revolutionizes our relationships with our clients, enhancing our ability to provide real-time and forward-looking tax and accounting services. At the recently concluded Sleeter Conference in Las Vegas, cloud vendors promised zero data entry, the editing of transactions in spreadsheet format and seamless integration with best of breed third-party applications.

They didn’t mention, however, that their programmers redefine accounting principles by sacrificing sound internal control at the ease of use altar. Before launching your clients into the accounting cloud, evaluate the risks currently ignored by many, if not most, cloud vendors. READ MORE →

Eight Proven Methods for Accurately Targeting New Business

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And 9 realities you can’t ignore.

By Bruce W. Marcus

A marketing program – a professional-caliber marketing program – begins with a realistic understanding of the needs and opportunities of the markets you serve.

MORE PSM 3.0: The Delicate Art of Positioning Your Firm in the Mind of the Prospect | What Accounting Firms Need to Learn from Personal Financial Planning Specialists | Who’s Better at Marketing? Lawyers or CPAs? | 5 Ways to Manage Risk in an Accounting Practice | All Great Strategy Starts with “Why” | A Real-World Approach for the Smaller Firm | Do Accounting Firms Really Want an ‘Image’? | Accounting Marketing Takes a New Step in the Evolutionary Process  | AAM Honors Bruce W. Marcus, Visionary Professional Services Marketer

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It defines your abilities to meet those needs. It develops a strategy to persuade your market that you can serve its needs. And it formulates the tactics needed to make that strategy functional.

By defining the target audience first, you can devise the strategy to address that audience, with eight tried-and-true techniques: READ MORE →