When Clients Prefer Social Media

How to use every new channel to create a new touchpoint to serve a client or attract a prospect, hire the best people, find new markets. This is the first in a series by Becky Livingston, author of the soon-to-be-published Social … Continued

Busy Season 2015: When Clients Are the Problem

Top nine client management solutions. NEXT QUESTION: Lessons Learned. Join the survey; get the results By CPA Trendlines Research The CPA Trendlines annual Busy Season Barometer is uncovering some frank and candid talk about clients. Yes, we love them. Couldn’t … Continued

6 Ways to Know What You Don’t Know

By Ed Mendlowitz The CPA Trendlines Practice Doctor QUESTION: Occasionally I get a new client in an area I am unfamiliar with. How do I find out what I do not know? RESPONSE: This happens to everyone and probably more often … Continued

Survey Finds Small Business Bullish on 2015

51% plan new hiring now and into next year. For 2015, 81 percent percent of small businesses forecast a revenue increase, with 21 percent expecting to grow more than 100 percent, according to a new Xero survey. The study also shows that … Continued

6 Simple Steps to Impress a Prospect

How to walk in with head start. By Ed Mendlowitz The CPA Trendlines Practice Doctor QUESTION: How do you make a presentation to get a new client when you do not know everything you should about the client’s business? RESPONSE: No one can … Continued

Managing Risk in Client Relations

Wishful thinking? by Bruce W. Marcus Professional Services Marketing 3.0 CPA Trendlines research has uncovered the startling fact of the wide disparity between how accounting firm management perceives their own performance and how their clients see their performance. (Join the … Continued