The Cloud Won’t Make You into a Superhero

Edi Osborne

And it won’t rescue the accounting business.

by Edi Osborne
Mentor Plus

“Is it a bird? A plane?  No, it’s an Accountant!”

We can all relate to the desire to be a superhero, to swoop down from the clouds in Superman/woman-like fashion to rescue the damsel in distress. However, if the accounting profession is banking on mobile or cloud technology to make them a superhero in their client’s eyes, clients should not hold out much hope of being rescued.

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Six Ways to Give Yourself a Raise

Sandi Smith, The Accountant's Acclerator
Sandi Smith, The Accountant’s Acclerator

Start by knowing your “opportunity number.”

By Sandi Smith, CPA
The Accountant’s Accelerator,
a CPA Trendlines affiliate

When I worked in the corporate world, it was always great to get a raise.  Now that I am an entrepreneur, raises are replaced by increases in revenue and profits.  More revenue and profits are nice, as long as we’re not working correspondingly more hours.  So how can we give ourselves a true raise: work the same amount of hours or less and make more?  Here are a few strategies for your consideration:

1. Take on more profitable work by knowing your opportunity number. 

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11 Things You Take for Granted Today that Technology Will Kill within Six Years

And what it means for accountants and the client of the future.

David Bergstein
David Bergstein

by David Bergstein
Wolters Kluwer 

The digital future is coming faster than you think.

Blockbuster, a store featuring rental videos and DVDs, once had over 4,000 locations in the United States. They filed for bankruptcy in 2010 and were eventually sold to The Dish Network, which kept about 500 stores open.

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Kyle’s Big Debut

[jwplayer mediaid=”17568″]

Michael Bowlan, marketing director at Brown Smith Wallace CPAs in St. Louis, is launching a new video blog featuring the deadpan delivery of one of the firm’s more distinctive personalities, Kyle Dodwell, a staff CPA in the firm’s insurance practice.

The purpose: “to stand out and get people to our quite good serious content on our website,” he says.

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How Listening to Clients Can Shape Success

…And change how firms work. by Bruce W. Marcus Professional Services Marketing 3.0 Typical proponents of Professional Services Marketing 3.0 are lawyers and accountants who have learned to think and act like marketers, lawyers and accountants who have developed new … Continued

Accounting Posts New Record Jobs Number

What recession? More accountants with jobs … ever.

Accounting and bookkeeping services, seasonally adjusted, preliminary / cpatrendlines.com
Accounting and bookkeeping services, seasonally adjusted, preliminary / cpatrendlines.com

by Rick Telberg

In the same jobs report that drove the NASDAQ to an 11-year peak, the accounting and bookkeeping sector recorded more people employed in the industry than ever before.

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The Profession’s Four Biggest Dilemmas

And four simple solutions.

by Rick Telberg

If this is February, then it’s the season for already forgetting our New Year’s resolutions. I don’t know about you, but I’ve already broken a few of them.

But there are some New Year’s resolutions that we cannot afford to ignore. For accountants, here are just four. That’s right: only four. That’s all we have space for here. But each is hitched to a pervasive dilemma within the profession.

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