VIRTUAL CFO

True Story: When the Feds Came Knocking

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Three tech solutions for protecting client data.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

Have you ever been contacted by the IRS with the FBI involved? I can tell you from firsthand experience that it’s a bit alarming when that happens!

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We were once contacted by the IRS because they thought our server had been compromised. When the field officer who came to our office asked to see our server, we explained that we didn’t have a server.
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What’s the ROI on That Shiny New Thing?

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Innovate for the right reasons.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

Depending on your age, you may or may not remember Lotus 1-2-3. It was a hugely popular spreadsheet program back in the ’80s and early ’90s that was eventually taken over by Excel. If we had been “married” to Lotus 1-2-3 at that time, we may have gone out of business because we wouldn’t have been able to react fast enough.

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This is the world of technology today. We have to operate under the mindset that what we’re currently using may or may not be around in five years.
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Five Questions to Ask about New Tech Tools

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Businessman looking at question mark sketch on the wall
Be sure to loop in the people who will use them.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

Whether you purchase a one-time software license or pay for a tool on a subscription basis, the cost of software can add up quickly. It’s necessary to conduct a thorough analysis of any new software program before you decide to buy it, and you need to constantly evaluate the effectiveness of the tools you’re using.

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We have learned that we want to be sure we’re getting the most out of our software, that our tools remain the right fit for our needs and that they are cost-effective.
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Ten Questions for Potential New Hires

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Young businesswoman speaking with client

Plus four considerations before you start screening.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

Before our firm became a distributed company with a remote workforce, our hiring was naturally limited to a small geographical location – Fort Wayne, Indiana.

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When we really started to grow, we knew we needed to bring in more senior-level accountants to be able to handle the clients we were bringing in at such a rapid pace.

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Virtual Accounting Firms Have Hidden Costs

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Happy business professionals giving high five hand slap

Save by combining a retreat with CPE.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

With a brick-and-mortar company, there are a number of standard costs that you would expect to have, such as rent or mortgage, utilities, building repairs, furniture, technology, etc. The total amount of these kinds of costs typically falls in the range of 3-4 percent of the company’s annualized revenue. That amount can be pretty significant for a lot of companies.

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Some business owners may think they can save the company all of that money by going remote, but I personally believe that’s a terrible idea. While it’s true that a distributed company doesn’t have the costs that come with having a physical space, the very nature of a remote work environment results in a completely different and unique set of needs that should be considered in the company’s annual budget.
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Make Your Leadership Team Meetings More Effective

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four people on each side of a videoconference

Three steps to use.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

Doing the DiSC Assessment with our team, we learned that some people love meetings and some people despise them. The “D” (Dominance) personality on the DiSC scale tends to be direct, very results-oriented and less collaborative in meetings. The “I” (Influence) personality enjoys meetings because they provide an opportunity for social engagement and collaboration.

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The “S” (Steadiness) personality may not feel comfortable speaking up in meetings unless they are called upon. The “C” (Conscientiousness) personality may need to rally more energy within themselves for meetings because they tend to value working independently over collaboration. Knowing the personalities of your leadership team members will help you run more effective meetings.
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Create an Accountability Chart for Your Firm

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It beats an org chart and here’s why.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

“Getting the right people on the bus, the wrong people off the bus, and the right people in the right seats – these are all crucial steps in the early stages of buildup…” – Jim Collins, “Good to Great”

When Adam and I first started the company, we didn’t have much organizational structure. We didn’t need it. But as the company grew, it became necessary to develop an organizational structure. There’s a great quote by Michael E. Gerber in his book “The E-Myth Revisited” that says, “Without the Organization Chart, confusion, discord and conflict become the order of the day.”

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We got to a point where we realized that Adam and I didn’t have clarity around our individual roles, and we were overlapping one another. We needed to have clearly defined roles for one another as well as the people who were working for us. Lack of clarity can cause a loss in production.
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Gocke: Operations Overhaul Doubles Firm Rev | It’s Not Just the Numbers

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Structured operations freed partners to focus on clients and doubled revenue in six years.

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Running a modern accounting firm requires more than technical expertise. Partners must balance client relationships, business development, and administrative responsibilities, often leaving firms stretched thin.

In a recent episode of It’s Not Just the Numbers, Doug Gocke, chief operations officer at a mid-sized California firm, describes how restructuring responsibilities and focusing on operations helped his firm double revenue in six years without significantly increasing staff or client count.

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Gocke, who refers to his role as “chief of all trades,” said growth came from building teams before taking on new clients, creating clear accountability, and relentlessly reviewing procedures.

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Get the Right People on the Bus

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people gathering in the shape of an arrowShift from serving clients to serving and developing leaders.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

“Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary for you to do so.” – Michael E. Gerber, “The E-Myth Revisited”

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As our team was growing and we reached over 30 team members, we recognized the need to establish a formal leadership team. When we were smaller, it worked fine for Adam and me to be the primary decision makers, but as our client base and workload grew, we realized we would become a bottleneck and slow things down. At that point, we made a conscious effort to transition our daily tasks and client responsibilities to other team members so we could remove ourselves from the weeds and focus on the higher-level view of the company.
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