You have to believe in yourself. By Martin Bissett “No man has the ability to step outside of the shadow of his own character.” — Robespierre As far as our potential clients are concerned, how they perceive us is how … Continued
8 key questions to get you started. By Martin Bissett The secret to overcoming failure to correctly implement a successful business development strategy is by “winning your first client” and this starts by being accountable to someone for your performance. … Continued
Be proactive, rather than waiting for business to come to you. By Martin Bissett Have you noticed all of those titles in the local bookstore or at the airport offering us the “key” to this and the “key” to that, … Continued
These tips work for boosting referrals, too. By Sandi Smith Leyva The Accountant’s Accelerator Networking is an essential part of building your business. MORE ON SMALL-FIRM GROWTH STRATEGIES: 5 Things You Know That Clients Don’t | 3 Ways to Test Your … Continued
Why your first sale is to yourself. By Martin Bissett Understanding Selling Winning your first client is all about understanding why someone would buy from you before you ever speak to them, before you ever meet them, before you ever … Continued
And avoiding disaster. As a firm owner, you can’t risk putting a dent in your reputation with a poor salesperson. But how and where do you find a good salesperson? Successful CPA firms tell CPA Trendlines of five ways:
Got the personality of an actuary? No problem. So, many CPA firms have been launching soft skills training to help their professionals meet people, network better, and, hopefully, land more business. Trainer and facilitator Arnold Sanow, MBA, CSP, reminds us … Continued
Why you can’t believe your own press clippings. By Gale Crosley, CPA Crosley+Co Ever run a race and immediately sense that you got off to an exceptionally fast start? It’s a good feeling, but if your goal is to beat … Continued
And 5 ways to get more business tax clients…
But only if you’ve done everything else first.
Are you charging too little? Do you have the right clients…?