In Sales, Perception Is Reality

You have to believe in yourself. By Martin Bissett “No man has the ability to step outside of the shadow of his own character.” — Robespierre As far as our potential clients are concerned, how they perceive us is how … Continued

Success Begins With Accountability

8 key questions to get you started. By Martin Bissett The secret to overcoming failure to correctly implement a successful business development strategy is by “winning your first client” and this starts by being accountable to someone for your performance. … Continued

Do You Realize You’re Failing?

Be proactive, rather than waiting for business to come to you. By Martin Bissett Have you noticed all of those titles in the local bookstore or at the airport offering us the “key” to this and the “key” to that, … Continued

Winning Your First Client

Why your first sale is to yourself. By Martin Bissett Understanding Selling Winning your first client is all about understanding why someone would buy from you before you ever speak to them, before you ever meet them, before you ever … Continued

5 Tips for Hiring a Great Sales Rep

And avoiding disaster. As a firm owner, you can’t risk putting a dent in your reputation with a poor salesperson. But how and where do you find a good salesperson? Successful CPA firms tell CPA Trendlines of five ways: