The Fastest-Growing Jobs in Accounting Are Not Accounting Jobs

CPAs Not Wanted: Firms Build a New Workforce – without Accountants

CPA firms have added just 3,930 accountants and auditors in the last five years, far fewer than the expansions in sales, finance, technology, project management and data science.

By CPA Trendlines
Cornerstone Report

CPA firms are building a new workforce, and they’re doing it without CPAs.

Firms are hiring thousands of new staffers in jobs that look less like traditional accounting and more like sales, systems and management, according to new data parsed by CPA Trendlines.

MORE Private Equity’s Accounting Playbook Is Shifting from Dealmaking to Operating SystemsWhy CPAs Quit Public AccountingInside Tax Season’s Hidden Shift: Same Work, Fewer People, Higher Cost | MORE Cornerstone Reports | Outlook & Analysis | Staffing & Recruiting | Surveys & Research | Tax | Pay & Compensation |

The public accounting profession has added 3,930 accountant and auditor positions since 2021, which pales in comparison to the 12,250 new sales representatives, 11,140 new financial managers, or 8,130 new computer and information systems managers. Firms added 4,370 new software developers and 4,190 new project management specialists. They also added 2,210 new data scientists. Even the number of chief executives has grown faster.

The pattern shows firms are not simply replacing missing CPAs and CPA candidates. They are building a different kind of firm, with more people assigned to sell services, manage clients, run systems, build software and coordinate projects. CPAs need not apply. READ MORE →

Inside Tax Season’s Hidden Shift: Same Work, Fewer People, Higher Cost

And that’s the good news.

Your mileage may vary: The tax and accounting workforce is churning out almost as many returns. But with rising labor costs. Is that a margin squeeze or the firm of the future? (Index = pro-filed tax returns, annualized payrolls, and headcounts)

By CPA Trendlines

New CPA Trendlines Research suggests that the much vaunted promises of AI-enabled efficiencies are still just that – promises.

MORE Tax Season

So far this year, firms are producing even fewer tax returns than at the same time last year, while salaries are increasing.

The problem gets worrisome when you notice that headcounts are flat to down. Or, are these the signs of a new paradigm?

READ MORE →

Three Questions to Ask Clients about Goodwill

portrait of Randy Fox
Fox
Randy A. Fox, CFP, AEP is the founder of Two Hawks Consulting LLC. He is a nationally known wealth strategist, philanthropic estate planner, educator and speaker.

Help manage their exit readiness.

By Randy A. Fox, CFP, AEP 
The Holistic Guide to Wealth Management

For many of your clients who are successful entrepreneurs, their business represents 80 percent to 90 percent of the value of their estate.

MORE Rory Henry and The Holistic Guide to Wealth Management
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While it seems like a large number on paper, it’s often illiquid, preventing the owner from enjoying the rewards of all their hard work. The lack of liquidity can also make owners reluctant to do the right kind of planning to maximize their “walk away” money post-sale.

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Tax Prep Wages and Salaries Hit 4-Year High

Even as DIY returns cut into pros’ market share.

By CPA Trendlines

Wages for accountants and tax preparers are rising far faster than hiring as the 2026 filing season begins, even as early filing volumes trail last year’s pace.

Average hourly earnings in the accounting and tax preparation sector rose roughly 4 percent to 6 percent year over year, pushing pay for many accountants above $45 per hour, while employment across the tax and accounting sector is increasing only a few tenths of a percent.

MORE Busy Season

If current trends hold, the accounting industry will process about 150 million individual tax returns in 2026 — roughly 0.4 percent more than last year — with nearly the same number of workers..

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Busy Season 2026: Chaos Looms as DOGE Cuts and OBBBA Changes Collide

Downsizing and backlogs become national policy.

By CPA Trendlines Research

The Internal Revenue Service is heading into the 2026 filing season with fewer employees, more complex tax law changes, and less capacity to resolve problems when returns go wrong — a combination federal watchdogs say will leave tax professionals managing the fallout even as headline service metrics appear stable.

JOIN the Busy Season Barometer daily pulse check for top trends, best practices, and emerging opportunities
MORE TaxBusy Season, Outlook 2026

National Taxpayer Advocate Erin M. Collins says most taxpayers with straightforward, electronically filed returns should see few disruptions. But she warned that the true test of the filing season will be how the IRS handles the millions of returns that require human intervention — at a time when the agency’s workforce has been cut by more than a quarter.

READ MORE →