Video

Kate Johnson: How Accountants Can Grow with Video | Accounting Influencers

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Diversify your revenue streams with video and build a virtual accounting career.

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Accounting Influencers
with Rob Brown

Kate Josephine Johnson owns Heritage Business Services, LLC, a virtual bookkeeping firm serving small businesses across the United States. She is also the Chief Hustler at Bookkeeping Side Hustle, where she helps other accounting professionals build virtual accounting careers they love.

Johnson urges accounting professionals to diversify their revenue streams by leveraging eBooks, monthly membership for DIY clients, vendor referral links, YouTube, and newsletter and video content sponsorships. She says you need two skills to make videos: creating and communicating. 

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Easy Apps for Increasing Client Engagement with Video

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App of the Week: Here are the apps for that.

By Beth Ziesenis

Like it or not, CPAs are not necessarily known for creativity. However, you won’t need a degree in art to increase engagement with your brand online with video.

MORE: Nerd365: App of the Week | App of the Week: Celebrate Black Business Month | App of the Week: Cheap Flights

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An UpCity report stated, “Video content has emerged as one of the most effective ways to build trust and increase brand engagement,” and cited research stating 86% of people would like to see more types of video with 36% saying they’d most like to see more educational/explainer video style content. Can you imagine creating videos for your clients and potential clients helping them understand complicated financial or tax concepts? Game changer.

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When You Should Answer Questions for Free

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Businesswoman waving at a tablet held in her other handAnd why you should become a video star. Yes, you.

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

Two areas where we can build some skills involve marketing smarter. We know sometimes marketing is not the easiest thing for us but it doesn’t have to be hard.

MORE SMALL FIRM GROWTH STRATEGIES: 3 Ways to Work Less and Earn More | What to Do When a Client Doesn’t Pay | How to Handle Price Sensitivity | How to Find Hidden Money for Your Clients | How Small Firms Can Use Value Pricing

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I get these a lot and I think you do, too, the SEO emails where they’ll email saying, “Would you like to have us help you improve your search results so you appear on Page 1 of the Google search results?” Have you ever wondered if you should actually do that with some of them? Should you pay for SEO optimization?
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Kyle Has the Tax-Time Blues

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File under: Accountant humor. [jwplayer mediaid=”24535″] Now that the election is over, everyone is talking about the impending tax and fiscal cliffs. Kyle’s CPA Video Blog is back with its fifth episode to help everyone get through these uncertain tax … Continued

BBQ’ing the Billable Hour

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Would you buy a pulled-pork sandwich if it was priced by the hour? At Aries Technology, a Sage software reseller, they wouldn’t recommend it. That’s why they’re going to market with an aggressive value-pricing strategy. via ariestech.com