TAX RESOLUTION SERVICES

9 Secrets to Getting IRS Penalties Removed

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Number 9 created by gaps between many small green plastic 9'sPlus an entirely different method.

By Michael Rozbruch, CPA
The IRS Audit Notice Checklist

The IRS has over 148 different penalty types they can hit you with. And the worst part is that the IRS can also charge interest and additional penalties on the original penalty.

MORE: Social Media’s Place in Your Marketing Strategy | KPIs That Accounting Firms Don’t Measure But Should | 10 Tips for Maximizing Referrals
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Penalties can be such a high percentage of the overall tax debt that it generally makes sense to consider requesting the IRS remove or reduce penalties in certain situations.
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Social Media’s Place in Your Marketing Strategy

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Young people holding social media logosThis is NOT “set it and forget it.”

By Michael Rozbruch, CPA
The IRS Audit Notice Checklist

Before I delve into social media’s place in your marketing strategy, let’s return to what I hope is already a frequently used tool in your marketing toolkit: content marketing.

MORE: KPIs That Accounting Firms Don’t Measure But Should | 10 Tips for Maximizing Referrals
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It is critical to cast a wide net to attract leads and thus new client conversions by creating educational content like special reports (white papers), articles, blog posts, videos, DVDs, ebooks and books so that people with IRS problems can get answers to questions or information on topics they want or need to know about.
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Real Estate, IRAs & Clients

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What clients want to know.

By Barry J. Friedman, CPA
IndustryNewsletters

Real estate can be a great investment, and many people don’t know they can also put property into their IRAs. However, they have to be careful: One small mistake and an IRA’s tax advantages disappear.

MORE: Tariffs: What Clients Need to Know Now | How to Talk to Clients about ‘Basis’ | Basis: Turning a Common Client Question into New Business | The W-4 Time-Bomb and What To Do About It
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So what do you tell clients about the rules to follow to have a qualified real estate purchase?
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KPIs That Accounting Firms Don’t Measure But Should

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KPI business management with key performance indicator presented by businessmanPlus 6 to help spot warning signs.

By Michael Rozbruch, CPA
The IRS Audit Notice Checklist

Successful solo and small firm owners know their KPIs like the back of their hand. They realize that the key to generating healthy profit margins, cash flow and to thrive is to “know thy numbers.”

MORE: 10 Tips for Maximizing Referrals
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Most business owners only need to keep track of a few key indicators – which measure the performance of their marketing and sales efforts – to ensure that their firms are prosperous, growing and on the right track.

Keep reading for the most important ones:
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MarTech for Accountants: Maximize Your CRM System Tags

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Businessman with laptop and papersYou also can combine them in searches.

By Jassen Bowman
Tax Resolution Systems

Most CRM systems rely heavily on using tags for group and categorizing contacts.

MORE ON TAX RESOLUTION: 10 Steps to Setting Up Direct Mail | Use 24-Hour Lines for Leads | Measure Your Business Metrics | Checklists for Tax Resolution Sales | Overcome Objections in 7 Steps | How to Reactivate Lost Clients
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The following is one suggested system for organizing and tagging your contacts. Modify this to meet your own needs and practice goals.
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10 Steps to Setting Up Direct Mail

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Young man getting mail from mailboxAutomate as much as possible.

By Jassen Bowman
Tax Resolution Systems

Use the following checklist to set up your direct mail system. This checklist is based on using Click2Mail.com, the USPS contractor for online printing and postage.

MORE ON TAX RESOLUTION: Use 24-Hour Lines for Leads | Set Up Your Lead Followup Touch Program | Building Your Dream Team | Quoting Tax Resolution Fees | 12 Rules for Phone Calls | Lead Generation Marketing Must Happen Daily | 3 Checklists for Office Communication | What to Say on Phone Calls about Fees
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Become familiar with using the system if you choose to use it, as it can have a steep learning curve for some folks. It is not the most intuitive website to use, and the user interface definitely leaves something to be desired. Fortunately, the printing and postage options are so inexpensive that they make up for this deficiency.
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Use 24-Hour Lines for Leads

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Businesswoman using phone working on laptop in coffee shopDon’t forget the test call.

By Jassen Bowman
Tax Resolution Systems

Use this checklist to make sure you have completely set up the 24-hour recorded information line for your marketing campaign.

MORE ON TAX RESOLUTION: Set Up Your Lead Followup Touch Program | Process Communications Efficiently | Suggested Tax Resolution Client Payment Guidelines | Basics of Tax Season Work Flow | When to Follow Up on Prospects | Checklists for New Lead Generation | Case Study: Building a Tax Resolution Business
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We frequently use 24-hour recorded information lines to present specific tax information to leads. For example, we may mail a postcard offering free information about the newest changes to the Offer in Compromise program, and provide a toll-free number. I will then set up that number in CallFire to contain a 5- to 10-minute recording about the OIC program, its benefits, requirements and how to get started.
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Set Up Your Lead Followup Touch Program

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Businesswoman talking on phoneIs a solid lead worth $22 to you?

By Jassen Bowman
Tax Resolution Systems

The job of your lead generation program is to find people who want to communicate with you, want information about the services you offer, and are at some minimal level interested in the kind of work you do.

MORE ON TAX RESOLUTION: Process Communications Efficiently | Measure Your Business Metrics | Checklists for Tax Resolution Sales | Overcome Objections in 7 Steps | How to Reactivate Lost Clients | Don’t Ignore Your Existing Leads | The Importance of Goals and Affirmations
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Most leads will not immediately turn into prospects, and thus require nurturing over time. The purpose of your lead followup touch program is to build rapport with these leads, and move them toward scheduling a consultation (thus becoming a prospect).
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