Tax & Accounting Firms Grow for 9th Straight Month

line graph
Overall accounting profession employment

 

Bookkeeping is playing the tortoise game.

By Beth Bellor

Bit by bit, the accounting profession is growing. Despite a staffing shortage. Despite an uncertain economy. Despite everything, tax and accounting firms are steadily adding to headcounts.

MORE: Tax & Accounting Profession Grows, but Wages Don’t | Tax and Accounting Pay Advancing at 5.9% Pace | Accounting Jobs Up 4% for Year
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As tax and accounting professionals begin planning for the year ahead, the CPA Trendlines Research team is fielding a new survey to check the pulse of the profession, detect emerging trends, and identify the best success strategies going into 2024.
Join the Survey. Get the Results.
Click here to launch the 10-minute survey.

According to the latest data mined by CPA Trendlines Research, new highs were reached in September in employment overall, staff, CPA firm staff, bookkeeping, women overall and women in CPA firms. Staff also hit a new mark for hourly earnings.

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Staff Need Good Pay and TLC

table of responses

They’re scarce. Here’s how to keep them happy.

By CPA Trendlines Research

It’s no news to the accounting industry that staff and professionals are hard to find and hard to keep from wandering off to some other firm.

MORE: SURVEY: Accountants Economic Outlook Brightens | The 7 Categories of Cybersecurity Solutions Firms Need | Understanding the Full Cost of a Data Breach | Research: Accounting Pros Cautiously Optimistic about Generative AI | How Auditors Can Beat AI | Why the U.S. Must Act Now to Protect Our Online Privacy
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And the law of supply and demand hasn’t failed to rule, according to the Global Talent Trends 2023 survey of the Association of Chartered Certified Accountants: Scarce employees expect a good salary, good treatment and a chance to work outside the office.

Identifying and dealing with these employees’ expectations is essential to a continuous and successful flow of business. The survey found five challenges to that flow.
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Tax & Accounting Profession Grows, but Wages Don’t

Total employment at tax, accounting, payroll, bookkeeping and related businesses hits a record high of 1,166,700 jobs.

Tax preparation and payroll services are exceptions.

By Beth Bellor

Are there really staffing shortages? Employment numbers in the accounting profession keep rising.

MORE on STAFFING and COMP: Tax and Accounting Pay Advancing at 5.9% PaceBill Penczak: Stop Forcing Smart People to Do Stupid WorkSandra Wiley: Staffing Problem? Check Your CultureFirms Rev Up Expansion Plans | Accounting Jobs Up 4% for Year | Research: Accounting Pros Cautiously Optimistic about Generative AI | How Auditors Can Beat AI How Tax Practitioners Became Cybersecurity Risks | Why the U.S. Must Act Now to Protect Our Online Privacy | Top Tax Vendors Caught Red-Handed Selling Private Taxpayer Data
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Perhaps they could be rising even faster if the right people met the right spots – or the right incentives, according to a new CPA Trendlines analysis.

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Heather Satterley: You’ve Got to Meet People Where They Are

Stop saying yes to everything and start saying yes to yourself.

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See The Disruptors

The Disruptors
With Liz Farr

Heather Satterley is well-known for being an accounting tech expert. But tech isn’t the only skill accountants need today and for the future. “You can have great technology skills, but if you don’t have people skills and those softer skills, that’s going to be a problem,” she said.   

MORE PODCASTS and VIDEOS: Bill Penczak: Stop Forcing Smart People to Do Stupid WorkSandra Wiley: Staffing Problem? Check Your Culture | Scott Scarano: First, Grow People. Then Firm Growth Can Follow | Jody Padar: Build a Practice that Works for You, Not Vice-Versa | Ira Rosenbloom: With M&A, Nobody Wants a Fixer-Upper | Peter Margaritis: The Power Skills Every Accountant Needs | Joe Montgomery: Find the Sweet Spot of the Right Clients, Right Services and Right PricesMarie Green: Your Bad Apples Are Ruining YouMegan Genest Tarnow: Hire for Curiosity Rather Than ComplianceClayton Oates: One Way to Keep Clients for LifeRandy Crabtree: Follow These Three Rules to Keep Employees HappyErik Solbakken: Yes, You Can Work Less and Make More | Donny Shimamoto: Future Firm Growth Requires a MindshiftJennifer Wilson: Empower Young Workers to Build the Firm Everyone LovesMike Whitmire: Re-Think Your Hiring and Training PracticesHector Garcia: Success Strategies of a Quickbooks YouTube Superstar | Blake Oliver: Why Tax Work Yearns To Be FreePrivate Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go  | Accounting Nerds, Unlock Your Super Powers  | Disruptor: Jason Statts Shakes Up the Status Quo | Think Small to Think Big with Matt WilkinsonWhen Financial Statements Go Extinct with Corey SchmidtCan Geraldine Carter Save Accountants from Themselves?Re-Inventing Accounting with Tyler Anderson

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One of those softer skills that will be a key skill for the future is problem-solving, which requires keeping an open mind to “look at not just facts and figures, but look at tools, resources, people and pull them all together,” she explained. No one can be an expert at everything, so having “a wide network of really awesome professionals” is vital for filling in any gaps “to get the job done.”  

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Bill Penczak: Stop Forcing Smart People to Do Stupid Work

Challenge your people and keep the work interesting or risk losing them. 

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

The Disruptors
With Liz Farr

Too many accounting firms have “smart people doing stupid work,” according to Bill Penczak, a veteran sales and marketing professional. The founder and chief insights officer for Mica Ventures said to think about the effort it takes to get an accounting degree and get your CPA, and contrast that with the years of mindless work that many new hires are required to do, especially if they go into audit, he said. “One of the reasons why there’s such a talent shortage is because the market has figured this out,” and no one wants to do that stupid work, Penczak said.

MORE PODCASTS and VIDEOS: Sandra Wiley: Staffing Problem? Check Your Culture | Scott Scarano: First, Grow People. Then Firm Growth Can Follow | Jody Padar: Build a Practice that Works for You, Not Vice-Versa | Ira Rosenbloom: With M&A, Nobody Wants a Fixer-Upper | Peter Margaritis: The Power Skills Every Accountant Needs | Joe Montgomery: Find the Sweet Spot of the Right Clients, Right Services and Right PricesMarie Green: Your Bad Apples Are Ruining YouMegan Genest Tarnow: Hire for Curiosity Rather Than ComplianceClayton Oates: One Way to Keep Clients for LifeRandy Crabtree: Follow These Three Rules to Keep Employees HappyErik Solbakken: Yes, You Can Work Less and Make More | Donny Shimamoto: Future Firm Growth Requires a MindshiftJennifer Wilson: Empower Young Workers to Build the Firm Everyone LovesMike Whitmire: Re-Think Your Hiring and Training PracticesHector Garcia: Success Strategies of a Quickbooks YouTube Superstar | Blake Oliver: Why Tax Work Yearns To Be FreePrivate Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go  | Accounting Nerds, Unlock Your Super Powers  | Disruptor: Jason Statts Shakes Up the Status Quo | Think Small to Think Big with Matt WilkinsonWhen Financial Statements Go Extinct with Corey SchmidtCan Geraldine Carter Save Accountants from Themselves?Re-Inventing Accounting with Tyler Anderson

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Besides making smart people do stupid work, Penczak said many of the firms he works with are realizing that they need to do a better job with mentoring and career development, as well as simply having more conversations with their people.

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Use Organization Charts to Rewrite the Future

woman's hand drawing an organization chart

How do people view themselves?

By Ed Mendlowitz
77 Ways to Wow!

An effective way to review key staff is to have them separately draw up two organization charts to see how they view their role.

MORE: What Clients Don’t Know about Cost Variances | Why and How to Track Payroll Costs | Use Constraints to Make Improvements | The Role of Strategy in Pricing | Wow Clients with Trend Analysis | 26 Ways to Wreck a Financial Projection | Three Ways to Run a Break-Even Analysis | Price Not Always the Top Consideration in a Sale | When an Owner Dies Without a Buy-Sell Agreement | Due Diligence Is in the Details | Manage Better with the Right Financial Tools
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The first chart is what they think their role is showing who they report to, who reports to them, lateral associates and support personnel. The second chart is what they would like it to be. Rarely would the two be the same.
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