STAFFING & RECRUITING

Students Redefine “Career Readiness” | ARC – SLC

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…And it has less to do with technical skills than firms expect.

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Accounting ARC – Student-Led Conversations
With Arpan Grewal and Harshita Multani
Center for Accounting Transformation

Build a 7-figure firm in just 4 hours a week!

As the accounting profession continues to grapple with talent shortages, shifting expectations, and generational change, one podcast is addressing those challenges from a rarely centered perspective: students themselves.

In an end-of-year episode of Student-Led Conversations, hosts Arpan Grewal and Harshita Multani reflect on a year of interviews alongside Donny Shimamoto, CPA.CITP, CGMA, founder and inspiration architect of the Center for Accounting Transformation. The episode serves as both a retrospective and a case study of what happens when students are entrusted with real platforms and real responsibility.

MORE Accounting ARC: Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn’t Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure

The idea for Student-Led Conversations emerged after Grewal appeared on an episode of Accounting ARC, where she interviewed seasoned professionals about their careers. What surprised her most was not the technical content, but the personal stories.

“I realized accounting isn’t just about numbers,” Grewal says during the episode. “It’s about people.”

That realization became the foundation for a student-hosted series that explores career paths, mental health, failure, advocacy, and professional identity — topics often absent from traditional recruiting or classroom discussions.

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Brown: Employer Brands Talk Even if You Don’t | MOVE Like This

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Real employee stories, not polished slogans, are winning the war for talent.

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In this episode of MOVE Like This, host Bonnie Ruszczyk sits down with Rob Brown, founder and host of Accounting Voices and previous host of Accounting Influencers, to talk about what’s really driving change in the accounting profession.

Speaking from the UK with deep experience across the U.S. and global markets, Brown shares what he’s seeing in firms of all sizes: pressure from talent shortages, shifting expectations from younger professionals, and the growing importance of a strong employer brand rooted in real stories, not slogans. 

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Brown starts by outlining three major workplace trends. 
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Elliott: Embrace the ‘Dimension of Possible’ | MOVE Like This

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The profession’s newest partners may be the most vulnerable.

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

MOVE Like This host Bonnie Buol Ruszczyk sits down with Sarah Elliott, CPA, co-founder of Intend2Lead, to unpack what conscious leadership looks like in accounting—and why the profession’s newest partners may be the most vulnerable leaders in the firm.

Elliott, a former audit partner who left public accounting in 2014 to become an executive coach, argues that real change happens in a precise order: mindset, then skill set, then habits. Her “conscious leader” model centers on leaders who share power, elevate others, and stay curious, even when uncertainty invites fear.

“Our best leaders are human-centric first,” Elliott says. “In a world of accelerating tech and change, we have to start with people—always.”

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Intend2Lead recently surveyed 110 newly promoted partners (2023–2024). The results spotlight avoidable gaps that push rising leaders toward burnout—or out of public accounting altogether.
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Toxic Partners Kill Your Firm’s Future | Accounting Influencers

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Gen Z won’t fix your firm culture problem – they’ll leave it.

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Accounting Influencers
With Rob Brown

When the youngest professionals in accounting start saying “no,” leaders should start listening.

In this episode of Accounting Influencers, the conversation turns to the one thing that could make or break your firm’s future: how you treat your people, specifically, how you treat Gen Z.

They’re qualified. They’re confident. And they’ve watched what the generations before them endured—burnout, long hours, micromanagement, and “be grateful you’ve got a job” culture. Their conclusion? “No thanks.”

This isn’t softness. It’s a strategy.

Gen Z values mental health over martyrdom, meaning over money, and culture over compensation. They’ve seen the toll that toxic leadership takes, and they’re unwilling to sacrifice well-being for tradition.

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Ten Questions for Potential New Hires

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Young businesswoman speaking with client

Plus four considerations before you start screening.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

Before our firm became a distributed company with a remote workforce, our hiring was naturally limited to a small geographical location – Fort Wayne, Indiana.

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When we really started to grow, we knew we needed to bring in more senior-level accountants to be able to handle the clients we were bringing in at such a rapid pace.

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