Embrace the Machines | Accounting Influencers

Forward-thinking firms transform disruption into dominance.

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Accounting Influencers
With Rob Brown

In a profession built on precision, trust, and timeless principles, a disruptive force has arrived—and it’s not just another regulation. It’s technology. Automation, AI, and machine learning are redefining accounting at a rapid pace, sparking a pressing question: Is technology a force for good, or the demise of accountants as we know them?

MORE Accounting Influencers with Rob Brown

In this episode of Accounting Influencers, host Rob Brown tackles this seismic shift head-on. With over 300,000 accountants having exited the profession since 2020—a 17% decline—Brown cuts through the noise to examine whether accounting is facing an extinction event or a long-overdue evolution.

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Jacob Schroeder: AI Won’t Replace Accountants—But It Will Reveal Who’s Replaceable | The Disruptors

Use AI to work smarter and connect deeper.

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The Disruptors
With Liz Farr

Jacob Schroeder, founder of Ascend Consulting, is clear-eyed about artificial intelligence. He doesn’t see it as a silver bullet or a threat. Instead, he sees it as a catalyst that helps accountants get back to what matters most: being human.

“AI is not the solution. It’s a tool,” Schroeder says. “If you’re trying to make AI the solution, you’re going about it wrong.”

MORE PODCASTS and VIDEOS: Ditching Corporate America: The Bold Story Behind PBS Accounting’s Rapid Rise | Jean Zick: Happy Team = Happy Clients | Breslin & Greathead: Be a Client AdvocateDominic Piscopo: Clear Pay=Bargaining PowerDebbie Kilsheimer: Stop Thinking Small | Dave Kersting: Collaborate with Co-Firming | Ashley Francis: AI’s a Partner, Not a Replacement | Richard Roppa-Roberts: Collaboration Over CompetitionIra Rosenbloom: M&A Numbers Are Easy – Culture Fit Is HardRoman Villard: Ditch the Suit & ShineMonique Swansen: Align Firm Values with ServicesTina McGill: How to Create Lasting Client ImpactStefan van Duyvendijk: Develop Operational MindsetSteve Evans: Why Traditional Hiring Methods Fail | Roger Knecht: Can You Be an Accountrepreneur?Beth Whitworth: Focus on Outcomes Not Hours |Mike Sylvester: Learn to Say NoSalim Omar: Identify Your Client’s $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients

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Instead of chasing efficiency for efficiency’s sake, Ascend uses AI to free up time for meaningful conversations and thoughtful, strategic guidance.

By embedding QuickBooks data directly into client emails, for instance, Schroeder’s team ensures that every communication is not only efficient but also infused with empathy and relevance.

“Suddenly, now your response can be more human.”

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Ashley Francis: AI’s a Partner, Not a Replacement | The Disruptors

Don’t be a vending machine for tax compliance.

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The Disruptors
With Liz Farr

Ashley Francis wants accountants to value their time and expertise. “I want accountants to stop thinking of themselves as just vending machines for tax knowledge and vending machines for tax compliance,” she says. “I’m not the default. You put a quarter in me, and I’m going to spit out an answer.”

MORE PODCASTS and VIDEOS: Richard Roppa-Roberts: Collaboration Over CompetitionIra Rosenbloom: M&A Numbers Are Easy – Culture Fit Is HardRoman Villard: Ditch the Suit & ShineMonique Swansen: Align Firm Values with ServicesTina McGill: How to Create Lasting Client ImpactStefan van Duyvendijk: Develop Operational MindsetSteve Evans: Why Traditional Hiring Methods Fail | Roger Knecht: Can You Be an Accountrepreneur?Beth Whitworth: Focus on Outcomes Not Hours |Mike Sylvester: Learn to Say NoSalim Omar: Identify Your Client’s $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don’t Be a ‘Yes’ Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on RelationshipsMike Maksymiw: Be the Leader You Wish You Had |

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On LinkedIn, and formerly on Twitter, Francis is well-known for generously sharing her expertise in trust and estate accounting and taxation, areas in which many accountants lack knowledge. Many firms designate someone as the “trust person” simply because they’ve done it once before, but this specialized area requires deep expertise.

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Thomson Reuters Brings Al to Audit Solutions


Auditors can experience increased efficiency, enhanced accuracy and improved transparency.

By Rick Richardson
Technology This Week

Thomson Reuters, a global content and technology company focused on the public accounting profession, launched Thomson Reuters Audit Intelligence recently. This suite of AI-powered, data-driven audit solutions is designed to transform audit practices by reducing errors and enhancing confidence while enabling auditors to realize efficiency gains.

MORE: Technology This Week with Rick Richardson

The first tool in the suite, Audit Intelligence Analyze, employs AI and machine learning to enhance audit quality and efficiency simultaneously. The solution focuses on high-risk areas by efficiently segmenting audit testing populations based on risk level and reducing the number of items to be tested. With advanced anomaly detection, Analyze integrates directly within existing workflows, identifying unusual items often overlooked by humans and automatically generating all necessary audit documentation.
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AI Displacing More Jobs in Banking Than Other Sectors

Upskilling will be key to keeping staff.

By Rick Richardson
Technology This Week

According to Citigroup Inc., artificial intelligence (AI) will likely replace more positions in the banking sector than in any other. Technology is going to transform consumer finance and make employees more productive.

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According to Citigroup’s most recent AI assessment, roughly 54 percent of banking professions might be automated. AI technology has the potential to enhance an additional 12 percent of jobs within the business.

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