Topic: strategy

Each Social Channel Has a Language

Better to pick one spot and be devoted to it than scattershot across three. By Jody Padar The Radical CPA Each social media channel has its own language, culture and dialect. You need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward. Social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. Make sure that you’re fol­lowing the basic rules of the social media channel you’re using. MORE ON RADICALISM: 5 Radical Ways to Be Social AND Strategic | How I Got Started Being Social | How Social Media Transforms Firms to their […]

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Summer Reading List: Five Great Books for the Five Lives of a Busy Accountant

Accountants fill many roles. And there’s a good book for each. By Hitendra Patil Pransform Inc. In “A Dance with Dragons,” “Game of Thrones” author George R.R. Martin, says, “A reader lives a thousand lives before he dies… The man who never reads lives only one.” MORE for THE ENTREPRENEURIAL ACCOUNTANT: Four Signs the Uberization of Accounting Has Already Begun |   The One Word that Can Make Accountants Rich  |  Management Guru Chester Elton on Success  |  Savvy CPAS Focus on the Constants  |  10 Things That Accountants Didn’t Need to Worry about 10 Years Ago  |  Three Amazing CPAs Who Want to Do Tax Returns for Free  |  Can Accounting Firms Lead With Work-Life Vision?  |  Why Accountants Could Be the Happiest People on Earth  | More… Well, […]

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13 Reasons Accounting Firms Merge

BONUS LIST: A 12-point look at the merger market. By Marc Rosenberg CPA Firm Mergers: Your Complete Guide Why do firms merge? Whether you’re looking to acquire a smaller firm, merge upward into a larger one or join forces with an equal, answering this basic question honestly and objectively is key to laying the groundwork for a successful merger. MORE ON MERGERS: Mergers 101: When Negotiations Aren’t Really Negotiations | 5 Steps to Take Before Merging

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Get Ready for Radical Transparency

Rethink how you communicate. By Jody Padar The Radical CPA Social should be in your DNA. Identify the communication gatekeepers in your firm. Do you want everybody in your firm tweeting? It’s a good idea — just like you have all your firm members representing your firm wherever they are. MORE ON RADICALISM: 5 Radical Ways to Be Social AND Strategic | How I Got Started Being Social | How Social Media Transforms Firms to their Core | Six Competitive Advantages for The Radical CPA | Radical Customers Are On Their Way | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms Must Face | Being Radical Is All About Your Customer | Going Radical: The 4 Tenets of […]

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5 Radical Ways to Be Social AND Strategic

Plus specific tips for each one. You know we wouldn’t leave you hanging. By Jody Padar The Radical CPA So you want to get on social media? Good! Define your strategy. When I started using social, I was having fun and didn’t have a strategy, except to see what was happening — and it evolved. Jump in, get started and you’ll formulate a game plan naturally. MORE ON RADICALISM: How Social Media Transforms Firms to their Core | 10 Radical Steps into the Cloud | Six Competitive Advantages for The Radical CPA | Radical Customers Are On Their Way | The Market Is Moving Toward the Radicals | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms Must […]

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How I Got Started Being Social

Plus how and why to measure. By Jody Padar The Radical CPA When I began dabbling with Twitter six years ago, and Facebook, seven years ago, it was more out of personal interest. I found Twitter to be a fantastic place to learn. I became an active listener and then engaged, putting out information I thought people would benefit from. MORE ON RADICALISM: How Social Media Transforms Firms to their Core | 10 Radical Steps into the Cloud | Six Competitive Advantages for The Radical CPA | Radical Tenet #1: Embrace the Cloud | Radical Customers Are On Their Way | The Market Is Moving Toward the Radicals | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms […]

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How Social Media Transforms Firms to their Core

What’s all this tweeting and liking about? By Jody Padar The Radical CPA Now it’s time to understand the social media business approach, how Twitter, Facebook and LinkedIn can help your business. First of all, stop calling it social media! Using “social” to gen­erate new customers is a new way of doing business in today’s digital world. Most firm owners don’t understand that when you combine social media with cloud, the effects become multiplied. We’re talking Internet 3.0. Are you ready to get there? MORE ON RADICALISM: 10 Radical Steps into the Cloud | Six Competitive Advantages for The Radical CPA | Radical Tenet #1: Embrace the Cloud | Radical Customers Are On Their Way | The Market Is Moving […]

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10 Radical Steps into the Cloud

The bottom line is this: The specific technology you use doesn’t matter. By Jody Padar The Radical CPA Once you decide on what cloud software you want to use, here are the 10 steps you need in order to make the transition: Step 1: Adopt for your own practice. Choose an online software you’d like to try and input your financials. It’s the easiest move to make, and you’ll learn a lot during the process. You’re the most intimate with your own financials, so start there. MORE ON RADICALISM: Six Competitive Advantages for The Radical CPA | Radical Tenet #1: Embrace the Cloud | Radical Customers Are On Their Way | The Market Is Moving Toward the Radicals | 5 […]

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Six Competitive Advantages for The Radical CPA

There are tools for all sizes and needs. By Jody Padar The Radical CPA We’ve said the backups and the intangibles outweigh the little annoyances. But what specifically will you gain from moving to the cloud? MORE ON RADICALISM: Radical Tenet #1: Embrace the Cloud | Radical Customers Are On Their Way | The Market Is Moving Toward the Radicals | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms Must Face | Being Radical Is All About Your Customer | Being Radical Starts with Being the Change | Why Start Being Radical Now? | Going Radical: The 4 Tenets of a ‘New Firm’ | Why Should CPAs Be Radical? | The Roots of ‘Radical’ CPAs | The […]

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