Seven simple skills every professional can develop. Six powerful reasons practice groups, not Lone Rangers, win the long game. By Bruce W. Marcus Professional Services Marketing 3.0 Building a culture of growth and aspiration (pardon the word “marketing”) is a process that requires four elements:
Top firms know the nine tenets of a healthy, sustainable growth-minded culture. By Bruce W. Marcus Professional Services Marketing 3.0 The firms that want to grow and thrive must be turned into marketing machines – to have a culture that understands and supports a marketing effort. A firm may be said to have a marketing culture when its professional staff:
Don’t even try. You’ll get flattened. By Bruce W. Marcus Professional Services Marketing 3.0 Assuring CPA firm survival in the coming decades starts not with a radical redesign of the traditional firm – that will come of itself – but with six assessments that spring from the old and go to the new. Change will not be imposed – it will emerge. First, there are three factors that should be understood:
Checklists work for astronauts. Why not accountants? By Sandi Smith Leyva Accountant’s Accelerator Airplane pilots and astronauts have checklists for just about everything they do. Checklists promote performance consistency, make it easier to learn new procedures and increase safety exponentially. In accounting, we can learn from the airline industry and apply checklists to certain areas of our practices in order to reap similar benefits. Here are three areas of your accounting practice that can benefit from checklists:
Never more important than in busy season. By Sandi Smith Leyva The Accountant’s Accelerator No matter what time of the year it is, it seems like there is never enough time for entrepreneurial accountants to get everything done. Here are three not-so-common ideas on how to make the most of your time.
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By Sandi Smith Leyva, CPA Accountant’s Accelerator With 2014 upon us, it’s a good time to take stock of where we stand for the year, plus regroup as needed before the busy season begins. With so many changes in software, politics, tax laws and global standards, it’s pretty easy to feel a little disorganized. Here are three steps to help us take stock of our foundational business goals, re-evaluate our big picture and get us centered as we enter this new phase.