By Robert J. Lees, August J. Aquila and Derek Klyhn Momentum is critical in driving change, so it is no surprise that the initiation of activities that drive and support the strategy is key. MORE ON LEADERSHIP: Managing Partners Must Remember Partners’ Needs | 5 Questions About Your Firm’s Direction | Like Herding Cats: Partners Must ‘Walk Together’ It is also one of the reasons why focus is critical. And yet one of the mistakes we see are initiatives having too much time between them.
These lessons were learned the hard way in the media business. But they can apply to accounting firms just as well.
By Robert J. Lees, August J. Aquila and Derek Klyhn Creating the Effective Partnership In our work with managing partners, we always talk about the importance of the partners “walking together,” of sharing that common vision. But if the partners are to share the vision, they have to play an active part in determining the firm’s direction – and, critically, how it’s going to get there.
Setting direction is the first step. By Robert J. Lees, August J. Aquila and Derek Klyhn Creating the Effective Partnership How do successful managing partners respond to the internal and external challenges they face? Without exception, all of the partners we spoke to talked about the need to have a clear sense of direction that the partners, in particular, could coalesce around. But what they considered even more important is the translation of that direction into a compelling vision and the strategies for achieving it.
The Radical CPA: New Rules for the Future-Ready Firm…
By Ed Mendlowitz The CPA Trendlines Practice Doctor QUESTION: Occasionally I get a new client in an area I am unfamiliar with. How do I find out what I do not know? RESPONSE: This happens to everyone and probably more often than we expect. Thankfully we will continue to get new business and getting clients in areas we are unfamiliar with enables us to grow. MORE PRACTICE DOCTOR Q&A: 10 Do’s and Don’ts for Making Small Business Clients Happy | Client’s Difficult Daughter Balks at Bill | 6 Simple Steps to Impress a Prospect | 10 (Nearly) Painless Ways to Keep Up to Date with Technology | When a Staffer Stops Listening | 10 Ways to Get New 1040 Clients | Making Meetings […]
It’s easy to get discouraged. Here’s how to not let it happen to you. Courage and perseverance are traits you can actually nurture and develop. From the financial advisors’ advisor Horsesmouth.com, here are 29 tips compiled from top achievers. Try one today.
Your new clients, new staff, new partners. By Hitendra Patil Pransform Inc. Have you ever watched a 5-year-old play on a tablet? It’s effortless. To them, it’s second nature. Born in 1995 or later, Generation Z makes up 26 percent of the United States population and is responsible for yearly spending of $44 billion. But they may already be impacting the future of the accounting business in four important ways:
What do we want people to know, think or feel as a result of our internal communications efforts, and why? By Bruce W. Marcus Professional Services Marketing 3.0 The answers to these questions are the foundation for any communications activity, internal or external. They define the dynamic of the program, its focus and its program goals. They make possible a foundation for defining and shaping the strategy. More for CPA Trendlines PRO members: Managing Knowledge as a Growth and Management Tool • The Secret Formula for Getting New Clients • What We’ve Learned Since Accounting Marketing Was Legalized • Do Accounting Firms Really Want an ‘Image’? • What Accounting Firms Need to Learn from Personal Financial Planning Specialists • There […]
How to fine-tune your management dashboard for effectiveness, innovation and growth. By August Aquila Creating the Effective Partnership Don’t kid yourself – It’s a new world out there. Accounting firms need to become more transparent. Partners and employees need to truly understand the firm’s vision and value proposition. They need to see how their daily actions move the firm toward its goals. Mission and vision can no longer be vague, fluffy statements that mean nothing to your clients, employees and partners, and prospects. This new environment requires firms to actually implement their goals by looking at specific objectives and measures. Performance and execution are the key operatives. The old measures, by themselves, won’t do the job anymore. They are still […]