Three key insights for accountants on how to inspire staff, wow clients and convey appreciation. Called the “Apostle of Appreciation,” Chester Elton is co-author of several successful leadership books. After analyzing the results of 850,000 interviews, Elton’s team found that those who are happiest and most successful are engaged in work that aligns with what motivates them. His latest book, “What Motivates Me,” offers an extensively tested method to help business people identify their core motivators and figure out the disconnects between their passions and their current work. Hitendra Patil, Pransform COO and CPA Trendlines contributor, met Elton and asked him three important questions about CPA firm leadership – motivating staff, satisfying clients and showing appreciation.
The 8 critical ways CPA firm owners must manage clients. By Bill Reeb and Dominic Cingoranelli CPA Trendlines / Succession Institute Whether you simply desire to improve your firm’s operations or identify and implement a new long-term strategy, you need to be clear about the role that the owners, partners or shareholders should be playing in your firm. To be sure, the roles and responsibilities of a CPA firm owner or owners is something that will vary from firm to firm, based on that firm’s needs and circumstances, and you need to adapt any recommendations to fit your firm’s situation. That said, here is a quick summary of the roles and responsibilities normally expected of someone in an ownership position […]
Think now about June. Yes, June. By Ed Mendlowitz Tax Season Opportunity Guide Marketing takes many forms. Further, many accountants are not trained in marketing. I also know that while most CPAs want more business, they are too busy with what they have to be actively seeking new business. Additionally, marketing can be external, internal or retentive. MORE ON TAX SEASON: When ‘Quick and Easy’ Tax Season Research Isn’t | 5 Personal Touches for Tax Season | Consistency Simplifies Tax Season | 11 Clear Client Instructions to Make Your Tax Season Easier | 3 Ways to Build a Tax Season Team | Have Fun This Tax Season | How to Get Paid Faster This Tax Season External is where new […]
Four reasons not to let one question stop a tax return in its tracks. By Ed Mendlowitz Tax Season Opportunity Guide I keep a few of the one-volume tax guides in my office so I could look up a quick answer when I need to. Recently a golf buddy emailed me a question that I thought I could answer quickly. He wanted to know that if he was in the “zero” percent capital gains tax bracket, did that apply to an unlimited amount of capital gains? Sounds like a simple question. MORE ON TAX SEASON: 5 Personal Touches for Tax Season | Consistency Simplifies Tax Season | 11 Clear Client Instructions to Make Your Tax Season Easier | 3 Ways […]
One is a can’t-skip. By Ed Mendlowitz Tax Season Opportunity Guide Occasionally accountants lose touch with their clients, especially during tax season. Part of this is because of the crush of work, which is compressed into a pretty short period. We sometimes lose sight that we are working on something the clients consider one of the most important things in their lives at that moment.
Six ways to eliminate stress and potential mistakes. By Ed Mendlowitz Tax Season Opportunity Guide Urgency creates stress and pressure and leads to mistakes and improper perceptions of the quality of the work. Planning and execution reduce urgency. One way to eliminate urgency is to properly plan the work with realistic deadlines and proper resources. Assign tax returns to the proper level, available staff person. Occasionally, when staff have returns with other work commitments and if there’s incomplete information, a break occurs, and the return isn’t ready for the person who started it, causing additional delays creating urgency. No one likes to always work under pressure, and an atmosphere of occasional urgency usually grows into perpetual urgency for everything. Playing […]
Apply it to service, processes and standards. By Ed Mendlowitz Tax Season Opportunity Guide One way to guarantee extra work is to have everything always done differently each time it is done. MORE ON TAX SEASON: 11 Clear Client Instructions to Make Your Tax Season Easier | 3 Ways to Build a Tax Season Team | Have Fun This Tax Season | How to Get Paid Faster This Tax Season Not establishing uniform procedures is bad business and unnecessarily consumes part of your life. Consistency in performance reduces work and review time and creates a greater reliance on the staff people.
And 5 practical ideas to implement measures to create real work-life balance at your firm. By Hitendra Patil Pransform Inc. Do you want employees who have: greater engagement in their jobs higher levels of job satisfaction stronger intentions to remain with their employers less negative and stressful spillover from job to home less negative spillover from home to job better mental health Aren’t these the things most accounting firms would want their employees to experience? In a 2014 National Study of Employers conducted under the “When Work Works” project, Families and Work Institute and the Society for Human Resource Management noted that employees in more effective and flexible workplaces are more likely than other employees to have such desirable traits […]