If you don’t ask, you can’t know. If not now, when? By Jean Marie Caragher The 90-Day Marketing Plan for CPA Firms Tax season is the perfect time to identify cross-selling opportunities, strengthen client relationships and ensure client satisfaction. Consider asking your clients the following 14 questions this tax season. You may discover a new gold nugget of opportunity:
Topic: tax season
Receipts, refunds still running higher than last year. Tax professionals e-filed about 18.47 million returns through Feb. 13, 2015, down 2.6 percent from the 18.95 million returns e-filed by the same time in 2014.
Help them help you. By Ed Mendlowitz Tax Season Opportunity Guide Providing instructions of what a client needs to do must be clear enough so that the client doesn’t call you to find out what to do. Sometimes taking an extra minute to lay out what the client should do can eliminate that call or indecisive moment a client might feel.
It’s a long season. Make it a happy one. By Ed Mendlowitz Tax Season Opportunity Guide If you have staff, have happy cheerful helpful people. Don’t surround yourself with downers and naysayers. Also have team players. Part of this is your firm’s culture. It takes work to get people to work together and to focus on doing what it takes to service the client fully, properly and timely. Everyone working together gets it done.
To most of us, this is Busy Season. But to a marketer like Jean Marie Caragher, it’s Opportunity Season. Caragher, author of The 90-Day Marketing Plan for CPA Firms, here offers three simple and easy strategies for leveraging practice-building opportunities while also pushing out tax returns.
39% year-over-year increase in first weeks. Next question: The accountants outlook for busy season 2015. Join the survey; get the answers. Tax professionals e-filed about 5.9 million returns through Jan. 30, 2015, up 39.1% from the 4.2 million returns e-filed by the same time in 2014. RELATED: Have Fun This Tax Season! | Tax Preparation Fees: The National Averages [INFOGRAPHIC] | IRS Form 3115: a Sin and a Travesty | How to Get Paid Faster This Tax Season | Accountants See Solid Business Gains in 2015 | As Market Share Slips Away, Accountants Look Beyond the 1040 | IRS Emerges as Major Tax Season Competitor | Tax Pros Losing Market Share to Self-Filers But the IRS cautioned in a footnote […]
Use these busy days to get to know your clients better. With a few quick questions, every client meeting can turn into a new relationship-building opportunity. Ask how the firm is doing as a whole to assess satisfaction. Ask some open-ended questions about the client’s current situation, challenges and goals for the year. Delve a little deeper into potential specific services, such as multi-state tax requirements or pension plan audits. Request referrals. Keep it short and be sure to have a mechanism in place to follow up on the information that you learn from these interactions.
How many of these do you need to fix in your firm? By Ed Mendlowitz How to Review Tax Returns Clients have many choices, including the choice of a tax preparer. Every new client an accountant gets is because that client left – fired! – their previous accountant. Here is a listing of 21 major reasons why clients switch accountants. Ask yourself how many of these mistakes you could correct immediately and think about what that might be worth.
4 ways the new breed of workflow application can simplify your tax season. By Roman H. Kepczyk Quantum of Paperless The most important aspect of transitioning the firm’s tax process to a digital environment is managing electronic files that are no longer physically viewable in assorted stacks around the office. This requires a digital tax workflow system that lets everyone know the status of every return and easily connects that person to digital copies of the return and the source documents. Under traditional manual tax systems, firms utilized due date tracking databases that identified when a return was due, but not what information was missing, or the preparation, review or extension status.
No, coffee is not one of them. By Sandi Smith Leyva The Accountant’s Accelerator Busy season is just around the corner. Can you feel the excitement? Or the dread? Here are eight ways to boost your stamina and minimize burnout for those of you who are working long hours in the weeks ahead.
2015 is another opportunity to fine-tune your business. What are you planning? Join the survey; see what accountants are saying. By Sandi Smith Leyva The Accountant’s Accelerator I was drawn to reading Howard Buffett’s new book because I am completely intrigued by huge social problems and figuring out ways to solve them. For Buffett, who is a farmer at heart, the challenge is how to tackle world hunger. One of the stories in the book (which is 40 Chances: Finding Hope in a Hungry World) has Buffett listening to a lecture for farmers on how to improve their yield year after year. Buffett recalls the speaker saying that one farmer, on average, will have a 40-year career from the time he […]