Ask CPA Trendlines
Now, with smarter search, deeper analysis and more detailed responses (v.2.8).
Now, with smarter search, deeper analysis and more detailed responses (v.2.8).

Five reasons why.
By Jody Padar
Radical Pricing – By The Radical CPA
When you measure time on timesheets, you are measuring a scarce commodity. There are only so many billable hours in a week.
By measuring billable hours, you’re living in a world of scarcity. This is bound to affect your firm, both internally and externally.
As workplace language evolves, effective professionals know their audience and adapt their message.
Accounting ARC
With Byron Patrick, Donny Shimamoto and Liz Mason
Center for Accounting Transformation
Every generation enters the workplace speaking a slightly different language.
For Generation Z, that language may include phrases such as “delulu,” “mid” and “fire.” For earlier generations, the dated vocabulary might sound different, but the underlying challenge remains familiar: How do people bring their authentic voices to work while still communicating professionally?
MORE Accounting ARC: Accounting Internships Need an Upgrade | The CPA Career Nobody Talks About | Conference Season Exposes Accounting’s Knowledge Gap | The Feedback Mistake That Costs You Your Best People | Is Your Boss Really the Problem? | Most Accountants Are Missing This AI Shift | AI Can Fix Your Workflow—or Break It in Seconds | Efficiency Is the Wrong Goal for AI | Accounting’s Hidden Talent Risk: The Sandwich Generation | Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | Recognize When You Need to Recharge Before You Burn Out | Valuing More Than the Balance Sheet
In this episode of the Accounting ARC podcast, Donny Shimamoto, CPA.CITP, CGMA; Byron Patrick, CPA.CITP; and Liz Mason, CPA, examine the supposed language barrier separating Generation Z and baby boomers — and question whether it is really as new or insurmountable as some portray it.
Their conclusion is less about memorizing the latest slang and more about developing an essential power skill: adaptability.

Many firms get planning assumptions wrong.
By William Englehaupt
Walk through almost any accounting firm during busy season, and the signals are familiar: calendars packed wall-to-wall, inboxes filling faster than they can be cleared, and professionals praised for constantly stepping up to meet demands. In many firms, this visible intensity is taken as proof of productivity. If people are busy, the thinking goes, work must be getting done.
But “busy” is not a productivity metric. It is a symptom. And when firms mistake it for performance, they quietly undermine quality, predictability, and morale.
Accounting is not alone in this trap, but the profession is especially vulnerable to it. Long hours and constant responsiveness feel reassuring in high-risk environments. They create the appearance of control. What they rarely produce is a reliable flow.
As caregiving responsibilities expand across generations and definitions of family, employers have an opportunity to rethink how work gets done — and keep valuable people in the process.
MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research
In this episode of MOVE Like This, Shannon Stone-Winding, President and CEO of the Business Alliance of Colleges and Employers (BACE), joins Bonnie Buol Ruszczyk to explore caregiving through a much broader lens: what does it mean for an organization to truly care for its people?
Shannon brings both a professional and deeply personal perspective to the conversation. In addition to her work connecting employers, colleges, and emerging talent, she has spent 20 years as the primary caregiver for her husband, a 100% service-connected disabled Marine Corps veteran.
“Flexibility should be used as a tool for success. It shouldn’t be the exception.”
MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research
In this episode of MOVE Like This, Mandy Gallagher, lead manager of Women’s Initiatives at the AICPA, joins Bonnie Buol Ruszczyk to discuss why caregiving has become such an important conversation in accounting, what firms may misunderstand about caregivers, and how greater flexibility and support could influence retention and leadership pipelines across the profession. Gallagher’s work focuses on advancing women’s initiatives, supporting professional development, and amplifying women’s perspectives throughout the profession.