Your Boarding Pass Could Onboard Hackers

While it may make a cute vacay pic, posting on social could give hackers all they need to rip you off.

By Rick Richardson
Technology This Week

Any pictures of your boarding pass should be excluded when choosing which travel photos to share on social media.

The documents may appear to be nothing more than travel souvenirs outside of their primary use at the airport, but they are much more informative than many travelers realize.

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If cybercriminals can get a picture of a boarding pass, they can exploit travelers in several ways.

Even while the information on the documents appears to be sparse, bad actors “can very easily bring up the rest of the things they need to know about you from public records, like your date of birth, your address, your phone number, or your email address,” according to Amir Tarighat, CEO of cybersecurity company Agency.

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4 New Tech Trends to Watch

Embedded research assistants, metaverse meetings, more EVs and safer connections are closer than you think.https://cpatrendlines.com/2022/12/06/choose-your-little-black-dress-of-technology/

By Rick Richardson
Technology This Week

Now that we have a few weeks of 2023 under our belts, it’s time to look out to the remaining months to see what areas of technology are going to have the biggest impacts on our lives.

Before we look forward, let’s look back to the end of 2022 and see the trends that were forming and how they will affect our world in 2023.

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From a hardware perspective, it was an unexciting year. Apple and Samsung refreshed their flagship smartphones, but most reviewers rated the changes as incremental upgrades. Mark Zuckerberg, with his eyes on changing the way people work, introduced a $1,500 virtual-reality headset. But, with only a two-hour battery, most users will strap the new headset on for gaming.

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Top 20 Social Media Hacks to Build Your Business

Social media words on cubesSome of these can be automated.

By Becky Livingston
The Accountant’s Social Media Handbook

Social media should be a major part of your business marketing plan.

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Here are 20 ideas to help you build your small business.

You can use many of these ideas on one or more platforms; they are all designed to help increase engagement, develop leads and grow your brand.
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Four Rules for Setting Boundaries in a Social and Mobile World

Businessman using smartphone while waiting at a subway stationYour customers expect service everywhere they find you. Rule 1: set expectations.

By Jody Padar
From Success to Significance: The Radical CPA Guide

Here are some of my tips on setting boundaries in the social world.

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1 – Be upfront with your customers. If I respond immediately – awesome, however on social I may not respond immediately.

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Maximizing Social Media: The Importance of People

Young people holding social media logos“Social selling is lead generation rooted in social media.”

By Jody Padar
From Success to Significance: The Radical CPA Guide 

Social media is the underdog of business development. Although I build relationships in both an offline and the online world, most my firm’s business comes directly from having both an online and an offline connection. I have multiple clients now whom I have never met IRL (in real life).

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It’s all about relationships; it always has been. 
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3 Big SEO Changes

Blue pushpin in word "SEO" at center of a targetHow badly do you want to rank on that first page?

By Becky Livingston
The Accountant’s Social Media Handbook

Have you noticed the subtle SEO changes that have been happening over the past year?

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Here are

  • three big changes;
  • what you need to know; and
  • how to implement changes on your website and in marketing efforts to effectively use SEO to your firm’s advantage.

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