social media

How to Schedule and Manage Social Media Activity

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Illustration, how to leverage contentWrite it once, use it again… and again, and again…

By Becky Livingston
The Accountant’s Social Media Handbook

Creating a daily posting schedule is not only smart, but for some industries – such as the legal, accounting and medical fields – required.

MORE ON SOCIAL MEDIA: Determine Your Target Audience | What Is Social Media? | How Social Media Works with Accountants’ Top 5 Marketing Goals

It’s important to keep a schedule so you can monitor activity, determine the post’s effectiveness and align website increases with marketing efforts via social media. Lastly, keeping a schedule also helps prevent you from posting the same content too close together.
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Which Social Media Should You Use?

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Social media words on cubesDon’t pick a platform at random. Make an informed choice.

By Becky Livingston
The Accountant’s Social Media Handbook

According to Quicksprout research, 75 percent of people are somewhat likely to share content they like online with friends, co-workers and/or family members. Forty-nine percent do it at least weekly.

MORE ON SOCIAL MEDIA: What Is Social Media? | How Social Media Works with Accountants’ Top 5 Marketing Goals

In the same study, 86 percent of marketers stated that social media is important for their business, while 89 percent stated that increased exposure was the number one benefit of social media marketing.
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Determine Your Target Audience

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Hand circling one of multiple outlines of different person typesYour ideal client directs what platform you use.

By Becky Livingston
The Accountant’s Social Media Handbook

Choosing your social media platform based solely on trends will get you to spend more time and money than you may need. It’s important to KNOW where your target audience is and who they are before jumping into any social media efforts.

MORE ON SOCIAL MEDIA: What Is Social Media? | How Social Media Works with Accountants’ Top 5 Marketing Goals

Any good social media or marketing person will ask you who your target audience is before doing any work for you. If he/she does not, that’s a red flag.
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Are You Flunking Social Media?

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Every platform is different.

By Becky Livingston
The Accountant’s Social Media Handbook

Successful social media marketing requires a deep understanding in how consumers and businesses use each of the major social networking platforms.

MORE ON SOCIAL MEDIA: Social Media Marketing for CPAs [VIDEO] | How to Engage with Social Media Influencers | Marketing for Mobile | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing?
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Each platform provides different functionality and limitations. Understanding effective tactics to maximize the potential each platform holds is essential in the effective implementation of your social media marketing strategy. The current, most important social media platforms are Facebook, Twitter, LinkedIn, YouTube, Google Plus and Pinterest.
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How Social Media Works with Accountants’ Top 5 Marketing Goals

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This is how clients find you now.

By Becky Livingston

In today’s world of CPA firms, marketing has taken a leap from the back seat to a seat at the strategic table.

MORE ON SOCIAL MEDIA: Social Media Marketing for CPAs [VIDEO] | How to Engage with Social Media Influencers | Marketing for Mobile | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing? | 12 SEO Myths | Quick Tip: Accelerated Mobile Pages | Why You Need an SSL Certificate NOW | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

With more and more firms focusing on marketing efforts, it makes a CPA wonder, “How does my firm continue to stay ahead of the curve to attract clients and to move the firm higher on its journey to increasing lead generation?”

Social media marketing is one solution.

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