social media

CPA Trendlines’ Jody Padar Named Top Voice in Money & Finance

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‘Head of the class.’

By CPA Trendlines

CPA Trendlines contributor and author Jody Padar, CPA, MST, has been named among the Top 10 Money & Finance Writers on LinkedIn’s inaugural Top Voices list.

“I’m psyched to be on the list,” says Padar. “For all those naysayers who say social media/business has no ROI, it’s really unbelievable. This accolade was completely selected through metrics based on the viral-ability of my content. Wow! This shows how with social business, itty-bitty firms can compete on a global scale without huge marketing budgets. Cloud and social have completely showed us size does not matter.”

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The Four Ways ‘Non-Competes’ #FAIL in the Social Media Age

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How friending, liking, connecting or Tweeting can come back to haunt you. 

By R. Peter Fontaine
NewGate Law

It is axiomatic that the only true assets of any accounting firm are its clients and its people.  These relationships are typically protected through a legal agreement between the firm and its people.  Known as restrictive covenants (or, colloquially, as “non-competes”), under these contracts former partners and employees are prohibited from soliciting or serving firm clients, and soliciting or hiring firm employees.

Restrictive covenants are becoming increasingly more significant in the accounting industry because of the growing mobility of and competition for a scarce workforce and partner and employee “fallout” following a merger. The ever expanding popularity of social media only contributes to the uncertainty surrounding the enforceability and effectiveness of post-employment restrictions.

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When Clients Prefer Social Media

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How to use every new channel to create a new touchpoint to serve a client or attract a prospect, hire the best people, find new markets. By Becky Livingston Social Media for Accountants In today’s world of CPA firms, marketing … Continued

Get Radical About Pricing

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Two happy businessmen looking at digital tablet at desk in officeForget about measuring by time.

By Jody Padar
The Radical CPA

“Forget about pricing and think about what people buy.”

Customers are not buying our time. They may be buying our expertise. But they’re really buying a solution to their problem. Famed management consultant Peter Drucker says, “A customer never buys a product by definition, the customer buys a satisfac­tion. Satisfaction of a want, he buys value.” He’s buying a good feeling.

MORE ON RADICALISM: Make Radical Connections | Let’s Get Radical About Content | Each Social Channel Has a Language | Get Ready for Radical Transparency | 5 Radical Ways to Be Social AND Strategic | How Social Media Transforms Firms to their Core | 10 Radical Steps into the Cloud | Six Competitive Advantages for The Radical CPA | Radical Customers Are On Their Way | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms Must Face | Being Radical Is All About Your Customer | Going Radical: The 4 Tenets of a ‘New Firm’ | Why Should CPAs Be Radical?

When lipstick leaves the manufacturer, it’s a solution. When it crosses the counter in a department store, it’s hope. From this perspective, how do we make our services into products or solutions? That’s essentially what you are doing with bundling and packages. You are productizing a service. READ MORE →

Make Radical Connections

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You don’t define your brand, your customers do. By Jody Padar The Radical CPA Social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will … Continued

Let’s Get Radical about Content

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Content is king and context is queen.

By Jody Padar
The Radical CPA

Most professionals speak and/or tweet above their audience. They don’t realize whom they’re talking to.

MORE ON RADICALISM: Each Social Channel Has a Language | Get Ready for Radical Transparency | 5 Radical Ways to Be Social AND Strategic | How I Got Started Being Social | How Social Media Transforms Firms to their Core | Six Competitive Advantages for The Radical CPA | Radical Customers Are On Their Way | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms Must Face | Being Radical Is All About Your Customer | Being Radical Starts with Being the Change | The Roots of ‘Radical’ CPAs | The First 3 Questions I Should Have Asked Before Starting My Own Practice

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When you’re producing content, it has to be driven at the consumer level, not at the other professional level.

Most CPAs talk above their customers. Some companies get it right. READ MORE →

Each Social Channel Has a Language

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Young people holding social media logosBetter to pick one spot and be devoted to it than scattershot across three.

By Jody Padar
The Radical CPA

Each social media channel has its own language, culture and dialect. You need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward. Social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. Make sure that you’re fol­lowing the basic rules of the social media channel you’re using.

MORE RADICAL CPA: 5 Radical Ways to Be Social AND Strategic | How I Got Started Being Social | How Social Media Transforms Firms to their Core | 10 Radical Steps into the Cloud | The Market Is Moving Toward the Radicals | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms Must Face | Being Radical Is All About Your Customer | Why Start Being Radical Now? | Why Should CPAs Be Radical? | The Roots of ‘Radical’ CPAs | The First 3 Questions I Should Have Asked Before Starting My Own Practice

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Get Ready for Radical Transparency

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Rethink how you communicate.

Padar
Padar

By Jody Padar
The Radical CPA

Social should be in your DNA. Identify the communication gatekeepers in your firm.

Do you want everybody in your firm tweeting? It’s a good idea — just like you have all your firm members representing your firm wherever they are.

MORE ON RADICALISM: 5 Radical Ways to Be Social AND Strategic | How I Got Started Being Social | How Social Media Transforms Firms to their Core | Six Competitive Advantages for The Radical CPA | Radical Customers Are On Their Way | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms Must Face | Being Radical Is All About Your Customer | Going Radical: The 4 Tenets of a ‘New Firm’ | Why Should CPAs Be Radical? | The Roots of ‘Radical’ CPAs | The First 3 Questions I Should Have Asked Before Starting My Own Practice

A lot of firm owners are hesitant to let younger members tweet because they are concerned about content. My response is if you can’t trust your younger members to tweet or put responsible things on Facebook, then what are they saying about you when they’re not online? That’s a hiring issue, not a social media issue. READ MORE →