Topic: survey

Celebrating the End of Tax Season 2014

Some of our favorite comments from some of our favorite readers…

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Tax Season Success Drivers: Better Software, Easier Clients, Higher Billing Rates

Annual CPA Trendlines Busy Season Barometer…

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Tax Professionals Plagued by Tough Competition

Trials and tribulations…

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Top 100 Firms Grow 8%

While payrolls lag…

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NEW SURVEY FINDINGS: Tax Season Price Wars

Accountants scramble as competition surges for bread-and-butter tax work…

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Getting New Clients and Leveraging Technology Top List of Accountants’ Plans for 2014

Survey shows new sense of confidence – and urgency.

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Marketing Wars to Escalate in 2014

54% of 2- to-10-person firms reported escalations in 2013. But in 2014, 76% of firms will be battling for new business.

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SURVEY REPORT: Busy Season 2014 Outlook

EXECUTIVE SUMMARY By Rick Telberg CPA Trendlines Most tax practitioners across the nation are preparing for the 2014 busy season with the hoping it can’t possibly be as bad as last year’s “worst tax season ever,” according to exclusive CPA Trendlines polling. About 61% of accountants today expect at least a “somewhat” or even “much” better season this year, according to the CPA Trendlines Busy Season Barometer, a tracking poll now approaching its 11th year. Some 26% expect no change from last year, and 13% are bracing for “somewhat worse” or “much worse.” In the CPA Trendlines Special Report, responses and comments from more than 400 practitioners surveyed have been tabulated and analyzed. Key findings: Economic outlook for firms, clients, […]

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Why Are Accountants Pulling Back on Marketing?

Join the survey, get the results. By Rick Telberg CPA Trendlines It’s too early to draw a final conclusion, but the early returns from the annual CPA Trendlines Marketing and Business Development Survey are startling and may represent a dramatic trend reversal. After three years of intensifying marketing activity — with 33% of firms last year saying they were increasing their business development efforts “significantly” — today only 19% of accountants tell us they are planning to “significantly” expand their programs.

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