Learn to Read Your Firm’s Culture

Four young business people chatting outside office buildingBonus: 3 outlooks from our exclusive expert council.

By Martin Bissett

The Passport to Partnership study collated a number of responses from existing partners of accounting practices in a conversational style.

 

MORE ON THE PASSPORT TO PARTNERSHIP: 5 Ways to Get Buy-In for Firm Culture | Competence: More Than Technical Skills | Partnership: Competence Is Just the Foot in the Door | Are You Partner Material? Maybe Not

Examples that really stood out on the realities of individual variances in firm culture are showcased below.

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The Job of Managing Partner: Empowered or Emasculated?

Woman executive coaching a male employee across deskWhy eat-what-you-kill firm cultures produce weak CEOs.

By Bill Reeb and Dominic Cingoranelli

Let’s review some best practices as to how the managing partner is elected, what is expected, for what term and how he or she is protected if removed from that role.

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The job differs whether it is being filled under the Eat What You Kill (EWYK) or Building a Village (BAV) models. For example, under the EWYK model, the managing partner is likely the largest equity partner, or if not, then the default would be that the role of the managing partner would be that of administrative partner.  Because the EWYK model is usually a silo model built around superstars, the managing partner’s role is to handle all of the matters that the other partners don’t want to do.  It is not uncommon in these scenarios that the managing partner earns a stipend to fill that position, and that the stipend is not very much (maybe $25,000 to $75,000 a year).

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5 Ways to Get Buy-In for Firm Culture

Industrial metal number 5Change management is one of the keys.

By Martin Bissett

Cultural issues are dynamic, very broad and unique in each firm. As such it is a challenge to summarize them accurately and comprehensively.

MORE ON THE PASSPORT TO PARTNERSHIP: Competence: More Than Technical Skills | Experts Advise What Partnership Takes | Partnership: Competence Is Just the Foot in the Door | Are You Partner Material? Maybe Not

From our research, however, the wise choice for anyone wishing to get their passport to partnership appears to be to study

  • their firm’s existing culture,
  • that of its senior individuals and
  • that of those who have the ear of those senior individuals

to understand not only the route to partnership, but the terrain that they need to cross too.
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Lee Beall: Finding Next-Gen Leaders at Rea & Assoc.

Beall
Beall

NextGen participants spend 12 months developing skills and one major project.

By CPA Trendlines Staff

Rea & Associates logoDeveloping leaders from within the ranks of his firm is by far the top practice management issue for Lee Beall, chief executive officer of Rea & Associates, a central Ohio area accounting and consulting firm that generates more than $35 million a year.

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Beall and his leadership team first became aware of the need to internally cultivate leaders a few years ago, when, he recalls, “We looked at our employee base at the time and didn’t have a clear picture of who would be the next generation of leaders in our firm. This was a sobering reality.”

Today, Rea has a set goal of selecting Beall’s replacement as CEO from an internal pool of candidates and committed to not looking outside for new leadership positions.

“If firms simply ignore the responsibility to identify and develop leaders within, the success, future and sustainability of these firms will be at risk,” Beall says. He adds that leadership impacts most all of the other key practice management issues, including mergers and acquisitions, finding and retaining good workers, and meeting clients’ changing expectations.
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Partners as Role Models: The Good, Bad & Ugly

Two older businessmen talkingAccountability and reviews are more important at higher levels, not less.

By Bill Reeb and Dominic Cingoranelli

Evaluation of performance and goal achievement is something done that should be performed multiple times during the year. Unfortunately, many CPAs tend to think of management as a waste of time, and evaluations as purely a human resources requirement created by the government to protect employees to the disadvantage of the organization.

MORE ON PERFORMANCE MANAGEMENT: How to Implement Strategy, Step by Step | How the Best Managing Partners Turn Ideas into Reality | Make Accountability a Process | Accountability Requires Clear Expectations | Base Retirement on Today’s Operations | How Involved Should Retired Owners Be? | How to Find a Partner’s Replacement

Well, that is one way to look at it. But we think it’s the wrong way.
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Competence: More Than Technical Skills

Businessman correcting an underling12 ways to determine your competence.

By Martin Bissett

The Passport to Partnership study collated a number of responses in a conversational style. Two brief but succinct examples that really stood out on the realities of how a firm assesses an individual’s “competence” to lead are showcased below.

MORE ON THE PASSPORT TO PARTNERSHIP: Experts Advise What Partnership Takes | Partnership: Competence Is Just the Foot in the Door | Are You Partner Material? Maybe Not

  1. They need to explain technical data to me in a way that I know they understand it.
  2. What kind of lifestyle does this person have outside of work? We’ll be looking at Facebook, Twitter and Google to find out.

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How to Implement Strategy, Step by Step

Businessman's shoes toeing words "What's your next step?"Be specific and find ways to “catch” the partner in action.

By Bill Reeb and Dominic Cingoranelli

An Example of the Process

It’s one thing to say “the managing partner implements strategy,” another to put it into action.

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Following is an example of this process, providing more detail to show how it might look in actual practice. Let’s assume that one of the goals of a partner is to increase the Most Trusted Business Advisor Activity for his or her top clients. In the initial goal sheet, for this one goal from the managing partner, that might look like this:
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Experts Advise What Partnership Takes

back view of a businessman holding a briefcase and walking forward on white backgroundDefining what competence means for partners.

By Martin Bissett

The skill in producing financial reports is limited by the quality of the information presented to the CPA by the client. Motivation of the client to influence that financial information comes in many forms, some intentional and some unintentional. Competence comes first in being able to resist pressure and present a true and accurate position of the client’s organization.

MORE ON THE PASSPORT TO PARTNERSHIP: Are You Partner Material? Maybe Not | Communication: Putting It All Together | What Does the Next Generation of Practice Leaders Face? | Businesses Place Value on Expertise

Sounds obvious, doesn’t it? But there’s a twist.
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