Today's Features

SURVEY: A Glint of Optimism for 2021

Accountants expect to out-perform their clients. Is that a good thing?

By CPA Trendlines Research

Patrick McDermott, of McDermott & Apkarian in Orcutt, Calif.
Patrick McDermott: Fine-tuning the work-from-home model.
A certain tiny germ whose name we need not mention is making life tough for a lot of people and businesses. Accountants are no exception.

The CPA Trendlines Business Barometer is turning up a few cases of COVID-19 that shut down CPA offices at the height of the season. And even where the infection hasn’t managed to muscle its way into the office, firms are taking draconian measures to keep operations up and running.

MORE in SURVEYS & RESEARCH: Accountants Say: Brace for a Dismal 2021 | PPP Client Fraud: How Much Risk Is Too Much? | PPP Traps: 1 in 5 Accountants Report Shady Dealings | Cloudy Forecasts Call for Rainmaking

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The Busy Season Barometer is finding CPAs cautiously optimistic about their own futures. Only one percent think the next 12 months will shape up “much worse” for their firms and families. Some 15 percent think their firms will do “somewhat worse.” Twelve percent are similarly concerned for their families. About half foresee no change. About a third actually think their economic situation might improve.

But accountants turn quite a bit more pessimistic when they look a little farther from home. While only 16 percent think their firms will do worse over the next year, 36 percent think their clients will do worse.

Uh-oh! Can CPA firms do better if their clients are doing worse?

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Product-Neutral or Product-Inclusive?

Unbalanced brass scalesThere are benefits to both.

By Anthony Glomski and Russ Alan Prince
Your $5-Million High-Net-Worth Practice

Accounting firms adopt one of two business models when it comes to offering financial products for fees or commissions. Either they do or they do not. A fancier way of saying this is that an accounting firm has adopted a product-neutral or product-inclusive financial product business model.

MORE: The Family Office Model | Guiding Clients through COVID | Maximize Referrals from Wealthy Clients | Building a High-Net-Worth Practice During COVID-19 | Setting Financial and Practice Goals During COVID-19 | Mistresses, Mister-esses and Accountants
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A product-neutral financial product business model is built around the delivery of services in exchange for a retainer, project or hourly fee. The typical services offered via a product-neutral model tend to be administrative, wealth planning or lifestyle in nature and might include accounting and tax work, estate and succession planning, and concierge support.
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How to Become an Outsourced/Virtual CFO

notepad with word "hire" crossed out and "outsource" written in underneathAnd how CAS drives up the demand.

By Hitendra Patil
Accountaneur: The Entrepreneurial Accountant

Tom, a CPA, has always been a curious person. For over 15 years, his tax practice was doing well. During the tax season, he had no time to think. But, oblivious to himself, with each tax return, he was depositing new questions in his subconscious.

MORE: Which of Your Existing Clients Are CAS-fit? | Don’t Wear a Mask | The 8-Step Method for Launching Client Accounting Services | What CAS Is … and Is Not | Client Accounting Services: The Definitive Guide
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He is now a shared CFO of 12 companies. But he took up the CFO work accidentally.

How?
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Busyness Isn’t the Same as Productivity

Stacks of papers on the corner of a deskDo you really need to go to that meeting?

By Steven E. Sacks
The NEW Fundamentals

Did you ever notice when you call an associate, a friend or a business of any type, more often than not he or she will always respond with “I’m really busy” or “I’ve been jammed up”? It does not matter the time of the year, much less the time of week or day.

MORE: Is Your Firm’s Culture a Magnet or a Repellent? | Organizational Trust: Top-Down and Bottom-Up | How Can Change Management Really Produce Change? | Trust: One Building Block of Success | Make Your Presentations Memorable | Have a Real-Life Conversation | Is Your Message Open to Interpretation?
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Has busy become too colloquial and is simply a throwaway line? What is actually meant by “busy”? Or, more specifically, what is the condition of “busyness”?
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SURVEY: Tech Spending Slows

bar chart

The cloud has changed how firms budget for technology.

By Randy Johnston and Brian Tankersley
The Accounting Firm Operations and Technology Survey

Technology is playing a growing role in the accounting profession, with 57 percent of firms saying they view technology as a competitive differential.

MORE: SURVEY: Firm Size Matters in Tax Software Choice | Top Challenges? Staffing, Staffing, Staffing
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That’s just one of the findings in the new Accounting Firm Operations and Technology Survey. In this post we cover file and data storage management, remote access, internet, telecommunications, technology spending, decision making, annoyances and trends, some of which might be surprising. For example, 35 percent of firms report using software to track the real-time availability of their staff.
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What Running a Virtual CPA Firm Really Costs

Happy business professionals giving high five hand slapRemote workers still need to get together if possible.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

With a brick-and-mortar company, there are a number of standard costs that you would expect to have, such as rent or mortgage, utilities, building repairs, furniture, technology, etc. The total amount of these kinds of costs typically falls in the range of 3-4 percent of the company’s annualized revenue. That amount can be pretty significant for a lot of companies.

MORE: Learning to Love Video Calls | Try an Accountability Chart Instead | Do You Have the Right People? | Boost Efficiency with Tech Stacks | The Only 3 Metrics You Need | How We Sell Audits Online
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Some business owners may think they can save the company all of that money by going remote, but I personally believe that’s a terrible idea. While it’s true that a distributed company doesn’t have the costs that come with having a physical space, the very nature of a remote work environment results in a completely different and unique set of needs that should be considered in the company’s annual budget.
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Is Your Leadership Team at the Edge?

5 ways to evaluate them.

By Anthony Zecca

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie, industrialist

MORE: 6 Leadership Challenges Through COVID and Beyond | Edge Leaders Share 7 Strengths | Leadership Must Drive Culture | Leading from the Edge
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The above quote by Andrew Carnegie really puts a fence around the key responsibilities of your leadership team:

  • Ability to lead their team to work together toward a common vision
  • Ability to direct (drive) their individual team members’ efforts and accomplishments toward maintaining alignment with the firm’s objectives and
  • Ability to inspire and motivate each team member to achieve more than they have and to reach top performance and top results as a team

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Use Checklists to Get New Tax Clients

Green checks being made on checklistDon’t let marketing be an afterthought.

By Jassen Bowman

In an ideal world, every business day would feel like the movie “Groundhog Day.”

MORE: Office Safety and More: Checklists for Your Tax Resolution Setup | Hiring, Firing and the Checklists You Need | Focus On Your Ideal Clients | The Secrets of Multi-Hit Marketing | How Tax Resolution Works
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The same things would happen at the same times, day in and day out. Your business would run like a well-oiled machine that simply puts out marketing, takes in clients and cashes checks.
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Don’t Let Time Pass Without …

Businessman running after clock in silhouetteWhy spend days or years doing things you don’t want to do?

By Bill Reeb

“Time passes anyway” is a phrase commonly tossed around at my mentor John’s martial arts school. It is the reminder that change comes from doing the work and therefore we need to make every workout count.

MORE: Failure Paves the Road to Wisdom | Why We Have to Deal with Guilt | Are You Right Where You’re Supposed to Be? | Letting Go Is Not Giving Up | Your Obligation to Yourself | Work Smarter, Not Harder
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Days will pass – 30, 60, 90 – in what feels like the blink of an eye, and when you make every day count, before you know it, you will be a lot better. Whether you use your days well or simply throw them away, know that time passes anyway and that time can never be reclaimed!
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