Today's Features —

Go PRO Today! Get the Best from Eminent Experts and Colleagues

Go PRO Today! Get the Best from Eminent Experts and Colleagues

Professionals worldwide rely on CPA Trendlines for exclusive, actionable intelligence to identify and act on emerging issues and opportunities…


Go PRO Today! Free Welcome Gifts and a No-Risk Trial Offer

Go PRO Today! Free Welcome Gifts and a No-Risk Trial Offer

Plus more than 3,000 need-to-know tips, tools and strategies – business-know-how articles – for your firm, your business and your career.


Go PRO Today! See Why Everyone Follows CPA Trendlines

Go PRO Today! See Why Everyone Follows CPA Trendlines

For actionable intelligence, join with a no-risk free-trial and members-only benefits at Go Pro Today


Why Adopting New Technologies Is a Must

Ed Mendlowitz CPA The Practice Doctor Q and ABONUS CHECKLISTS: 5 essentials and 4 questions to help you determine what's right for your practice.

By Ed Mendlowitz
The CPA Trendlines Practice Doctor

QUESTION: When should I adopt new technology? I do not see any benefit to being paperless and the cloud (whatever that is) and do not know why there is such a big fuss over these things. Any suggestions?

MORE PRACTICE DOCTOR Q&A: Are You Managing Knowledge or Wasting It? | It’s Not Sales. It’s Your Duty | When to Hire an Admin Assistant | Quote With Care When Asked for Valuation | When Is It Time to Merge? | Why the Average Fee Doesn’t Matter | No More Printouts at CPE Programs? | 10 Do’s and Don’ts for Making Small Business Clients Happy

ANSWER: You have adopted new technology, just not enough, or not soon enough.


9 Ways Accountants Throw Away Profits

$50 bills in a wastebasketCHECKLIST, plus how to fix your billing habits to compensate.

By Sandi Smith Leyva
The Accountant’s Accelerator

A critical measure for accountants – whether they bill either by the hour or a fixed price – is the amount they bill clients each month. As anxious as many accountants are to raise their revenues, their daily activity often sabotages that goal with the same common billing mistakes.

MORE ON SMALL-FIRM GROWTH STRATEGIES: 5 Ways a Deadline Can Help Close a Deal | If You Don’t Develop Your Business, Who Will? | 7 Ways to Get New Revenue from Old Clients | Draw New Clients In Like a Magnet | 11 Ways to Add Value for Clients | 5 Things You Know That Clients Don’t | 3 Ways to Test Your Revenue Forecast | How to Work the Same Hours and Make More Money | If You’re a ‘Best-Kept Secret’ Cut It Out!

Here's a checklist so you can compare your behavior with the list. I’ll give some tips on how to break the bad habit, and the rest will be up to you.


How I Got Started Being Social

Young businesswoman and social network over white backgroundPlus how and why to measure.

By Jody Padar
The Radical CPA

When I began dabbling with Twitter six years ago, and Facebook, seven years ago, it was more out of personal interest. I found Twitter to be a fantastic place to learn. I became an active listener and then engaged, putting out information I thought people would benefit from.

Jody Padar, The Radical CPA

Jody Padar, The Radical CPA; learn more

MORE ON RADICALISM: How Social Media Transforms Firms to their Core | 10 Radical Steps into the Cloud | Six Competitive Advantages for The Radical CPA | Radical Tenet #1: Embrace the Cloud | Radical Customers Are On Their Way | The Market Is Moving Toward the Radicals | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms Must Face | Being Radical Is All About Your Customer | Being Radical Starts with Being the Change | Why Start Being Radical Now? | Going Radical: The 4 Tenets of a ‘New Firm’


Firms Must Satisfy Millennials, Even If It’s Scary

A leadership void may be on the horizon.

By CPA Trendlines Research

Survey results on career goals

Source: PICPA

Every day through 2030, about 10,000 Baby Boomers are crossing the threshold to age 65.

Guess who that leaves in charge?

Like it or not, the millennial generation represents the future of accounting firms. And with too few members of Generation X available to replace the boomers, millennials – roughly, those born between 1981 and 2000 – will be taking on more responsibilities at younger ages. But only if they stick around. READ MORE →

Client Alert: Obamacare June 30 Deadline Looms

drug in syringe on white background

Will Affordable Care Act’s 4980D penalties kill your small business clients?

By Stephen L. Nelson, CPA
and Elizabeth C. Nelson, CPA

Small Business and the Affordable Care Act

By now, many of your small business clients understand they don’t have to provide employees with health insurance. The employer mandate starts when a firm employs 50 or more full-time-equivalent employees.

But here’s an awkward follow-up question: Do your small business clients understand that many of the ACA’s rules still apply to them and that they may still be vulnerable to the ACA’s 4890D excise tax penalty—which runs $100 per day per employee?

LEARN MORE: Small Businesses and the Affordable Care Act: What Every Tax Practitioner Needs to Know (55-page PDF digital download)

Can We Talk IRC Code Sections?

People sometimes hear references to the 4890D penalty and scoff, say you can’t believe everything you hear on talk radio or read at some blog. So let’s look at the actual Internal Revenue Code Section in question.

Here are the first few sentences of IRC Sec 4890D: READ MORE →

Where Self-Employed Accountants Fare Best

Young man working in home officeEight cities from California make the top 30; NYC is 10th.

By CPA Trendlines Research

Self-employment is on the rise, and it only stands to reason that accountants would be part of the trend.

According to new research obtained by CPA Trendlines, self-employed accountants working in Toledo, Denver and San Jose are best off when it comes to affordability.


8 Ways Sponsors Can Highlight Opportunities

Businesswoman at crossroads, facing two pathsHelp your protégée showcase her strengths, but leave the final career decisions up to her.

By Ida O. Abbott
Sponsoring Women: What Men Need to Know

Once you have identified a woman to sponsor and determined that you click, you may be wondering how to get started.

MORE ON SPONSORING WOMEN FOR LEADERSHIP: 17 Ways Sponsors Can Help Protégées | 3 Ways to Open a Sponsorship Conversation | What Sponsors Need from Protégées | 3 Ways to Derail Sponsorships | 4 Reasons Women Hold Themselves Back | 4 Ways Sponsors Can Help Women Seek Power | Bias About Women with Families Lingers | Gender Bias Still a Problem | Why Women Are Overlooked (And How to Fix It) | 3 Ways Men Are Favored in the Workplace | Women Need Promotions, Not Just Advice | Mentor or Sponsor? How to Distinguish Roles | 4 Ways Women Leaders Improve Firms | CPA Firms Must ‘Man Up’ and Get Women On Board

Here are some concrete steps to take:

Passport to Partnership: New Research Shows Wide Gap between Partners and Partners-To-Be

Martin Bissett


What we have here is a failure to communicate.

Editor's Note: With this article, CPA Trendlines introduces a new series of articles by Martin Bissett reporting on the findings of his proprietary research into the keys to making partner. The research is based on hundreds of interviews with partners and practitioners at more than 30 firms in the U.S. and the U.K., dozens of experts and advisors, and his own 20 years of experience in the field. In his research, Bissett uncovered a wide gap between what partners say they seek in a staffer yearning to be partner and what they actually do and say to train and nurture the staffer. His work in Passport to Partnership is dedicated to bridging that gap, revealing to both partners and partners-to-be the unspoken rules, and working to create a bulletproof program to guide their efforts.

By Martin Bissett
Passport to Partnership

Have you ever wondered what the partners of your firm are looking for from you, beyond your technical abilities?

For full disclosure, I am not an accountant, but I have spent decades working with accounting firms of all shapes and sizes in the United Kingdom, the United States and Europe.

MORE FROM MARTIN BISSETT:  Selling on Value vs. Fees | 3 Ways to Convert Scheduling Practices to New Fees | Selling vs. Attracting to Build Relationships | When Selling, Don’t Chase New Fees, Attract Them | Selling Accounting Services Doesn’t Have to Be Hard! | ‘Selling’ Isn’t a Dirty Word | 8 Factors in Practice Development Success | In Sales, Perception Is Reality | Success Begins With Accountability | Do You Realize You’re Failing? | Winning Your First Client

I noticed over time that in many firms, partners may often regard one or more of their managers as not being "partner material" because they feel that the manager does not exhibit the traits they are looking for.


Can Accountants Save the Planet?

Z-1'We must find new ways to measure economic costs and the changes in the economy.'

By Edward Mendlowitz, CPA

Worth Reading: "Six Capitals, or Can Accountants Save the Planet?: Rethinking Capitalism for the Twenty-First Century" and "Double Entry: How the Merchants of Venice Created Modern Finance," by Jane Gleeson-White

The history of accounting is a fascinating drama and Jane Gleeson-White brings it to its thrilling heights. ZI recommend both "Double Entry" and "Six Capitals" by Jane Gleeson-White, but for different reasons.

"Double Entry: How the Merchants of Venice Created Modern Finance," is really two separate books – one an exciting history and the other a disturbing condemnation of the way the method of financial measurement has progressed. I also recommend "Six Capitals" if you want to find out more about her ideas, which is pretty deep stuff.