Today's Features —

The 7 Fundamentals of Getting Clients with Social Media

The 7 Fundamentals of Getting Clients with Social Media

But only if you’ve done everything else first.

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True Cost of Moving to the Cloud

True Cost of Moving to the Cloud

Debate erupts at CPA Trendlines Linkedin group…

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When to Adopt Microsoft’s New Office Apps

When to Adopt Microsoft's New Office Apps

If your firm is on Office 2007 or older…

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10 Ways to Get New 1040 Clients

Ed Mendlowitz CPA The Practice Doctor Q and AAnd 5 ways to get more business tax clients.

QUESTION: I need a few more clients for tax season. Any suggestions?

RESPONSE: Since we will be getting ready for tax season now is a good time to address this. Here are two checklists, one for individual returns, the other for business client returns.

CHECKLIST: 10 WAYS TO GET NEW INDIVIDUAL TAX CLIENTS READ MORE →

Who’s Better at Marketing? Lawyers or CPAs?

Is the question ludicrous?

Bruce W Marcus

Bruce W. Marcus

By Bruce W. Marcus
Professional Services Marketing 3.0

Looking at the question from a different point of view, the international consultant Patrick McKenna said, “If you’re trying to determine which of the two professions (lawyers or accountants) are the more advanced in their marketing prowess, I’m sorry but I think the very question is ludicrous.

More Professional Services Marketing 3.0:  5 Ways to Manage Risk in an Accounting Practice  •  Even a Random Disaster Can Be Controlled with Risk ManagementManaging Risk in Client Relations  •  Your Clients Love You? What If You’re Wrong?The Three Degrees of RiskFour Essential Habits for Building Client TrustThe Nine Hallmarks of a Marketing CultureThe Four Cornerstones to Building A Marketing CultureGetting the Client is Only Half the BattlePractice Development: It’s Not Rocket ScienceNine Fundamentals for a Healthy Marketing Culture in an Accounting Firm

Be it accountant, consultants, architects or lawyers, it really doesn’t matter. My experience confirms for me that when you think of marketing prowess you can divide any of the individuals or firms, in any of those professions (not by profession but by mindset) . . . into three categories: hawks, doves and ostriches.”

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The 21 Steps in Every Merger Deal

Checklist: For every step in the merger negotiations, there’s a possible misstep.

By Marc Rosenberg
CPA Firm Mergers

It’s important to understand the flow of the entire merger process.

Every merger has its unique aspects. It’s impossible to choreograph, from A to Z, exactly how the process for all mergers will work. Most steps occur in the same order from one deal to the next. But then, all mergers are different. Your mileage may vary.

Still, there are at least 21 steps that need to happen. And one can’t happen without the other. Take a look…

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8 Seconds into the Future: Meet Generation Z

dreamstime_xs_23985792Your new clients, new staff, new partners.

By Hitendra Patil
Pransform Inc.

Have you ever watched a 5-year-old play on a tablet? It’s effortless. To them, it’s second nature.

Born in 1995 or later, Generation Z makes up 26 percent of the United States population and is responsible for yearly spending of $44 billion.

But they may already be impacting the future of the accounting business in four important ways: READ MORE →

Making Meetings More Productive

Ed Mendlowitz CPA The Practice Doctor Q and A…by making people more accountable.

By Ed Mendlowitz
The CPA Trendlines Practice Doctor

QUESTION: We seem to have a lot of meetings where great ideas are exchanged and then nothing is done. Any suggestions?

RESPONSE: A problem with many meetings is that there are no action items decided upon and assigned. A secondary problem is that many easy and quick-to-do items are assigned but they do not lead the firm toward their overall goals. READ MORE →

5 Ways to Manage Risk in an Accounting Practice

The biggest risk is not planning for risk at all.

By Bruce W. Marcus
Professional Services Marketing 3.0

Too often, we simply take risk for granted and go headlong into danger and chaos. It needn’t be so. Even in view of the elements of risk over which we have no control, there are still measures of protection that can be taken to reduce a measure of risk in any enterprise.

More for CPA Trendlines PRO membersManaging Risk in Client Relations • Your Clients Love You? What If You’re Wrong? • The Three Degrees of Risk  •  Four Essential Habits for Building Client Trust   •  The Nine Hallmarks of a Marketing Culture  •  The Four Cornerstones to Building A Marketing Culture  •  Getting the Client is Only Half the Battle  • Practice Development: It’s Not Rocket Science  •  Nine Fundamentals for a Healthy Marketing Culture in an Accounting Firm  •

Is there protection against risk? Yes – to a larger degree than we may realize. There are at least five things you can do: READ MORE →

5 Ways to Attract Higher-Quality Clients

Arrow hits target bulls eyeFinding the sweet-spot for your target client.

By Sandi Smith Leyva
The Accountant’s Accelerator

Many accountants serve clients with extremely small businesses that gross six figures a year or even less. These clients are prone to being price-sensitive and often struggle with budgets and cash flow. If you’re serving these clients, you’re definitely meeting an important need in the marketplace, but you may also start to question your own prices, or worse, under-price your services. READ MORE →

Three Ways to Run a Firm: But Only One Is Sustainable

Aquila

Aquila

When neither democracy nor dictatorship works, there is a third way.

By Auqust Aquila
Creating the Effective Partnership

What checks and balances exist in your firm to keep it strong but also to protect the minority interest?

Maybe it’s time for more firms to consider a republic instead of a so-called democracy. The larger firms in the country are surely run more like a republic than a democracy. Smaller firms would be well advised to change their governance to mirror the larger firms. But let’s start with the dictatorial form of governance – commonly found, sometimes wildly successful, but only to a point. READ MORE →

The 13 Big Reasons Firms Merge

And 13 potential sticking points with conflicting agendas.

Marc Rosenberg

Rosenberg

By Marc Rosenberg
CPA Firm Mergers

Whether you’re looking to acquire a smaller firm, merge upward into a larger one or join forces with an equal, answering this basic question honestly and objectively is key to laying the groundwork for a successful merger. READ MORE →