Firm Not Thriving? Five Fixes

Plant seedlings growing out of coin stacks , both increasing in size

Taking steps “little and often” works, but you have to get started.

By Martin Bissett
Passport to Partnership

A big concern in recent years has been how the incoming partners will purchase equity or fund the capital account and exit of a retiring partner.

Much has been written that examines the mathematical complexities of this topic but the bottom line is simple. Would-be partners in the age demographic of 28-42 are part of a generation who are already heavily borrowed in the form of credit card debt, mortgage debt and other forms of personal loans.

MORE: Five Questions About Facing Challenges | The Real Math Behind the Sales Pipeline | Keep Business Development Going During Busy Season | Walk the Commitment Walk | Two Steps Toward Mastering Selling | Thirteen Ways to Show Commitment | Clients Can’t Grow without You | Seven Mistakes in Winning New Fees | How to Develop Your Communication Abilities | Five Questions for Measuring Partner Potential
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

Their capacity to borrow in the current economy is extremely limited and it would appear that this will be the environment for the foreseeable future. In turn, banks’ willingness to lend has also been largely withdrawn in recent years.

This has produced a cash impasse that has forced partners to consider gifting equity, especially on the basis of time served in the firm. There is not scope within this piece to give full examination of best practice within this area except to highlight that 72 percent of partners surveyed highlighted that a senior manager’s ability to “buy in” to the firm and assume responsibility for funding the retirement plans of exiting partners was among their top three concerns about passing their practice on to existing employees.
READ MORE →

Busy Season Is Over, So It’s Time for Some Resolutions

Twelve things to do before you get busy again.

EDITOR’S NOTE: The end of every busy season means a new beginning for practitioners, which is why we thought this Q-and-A was particularly timely.

By Ed Mendlowitz
202 Questions and Answers: Managing an Accounting Practice

Question: Do you have any suggestions for the New Year?

MORE: Hold Staff Accountable If You Want Them to Listen to You | When Selling a Firm to Staffers Is Tricky | Courting a Client? Don’t Give Too Much Away for Free | Nine Tips for a Healthier Tax Season | Fifteen Strategies for First-Time Supervisors | Measure Knowledge Gaps (Then Close Them) | Should You Offer Financial Services? | Ready to Retire? Selling Your Practice Is No Strategy | 20 Things You Need for a Business Valuation
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

Answer: Checklist of things to do in the New Year:

  1. Stop marking SALY next to your New Year’s resolutions. Make one or two big-time life goals resolutions that you will do.
  2. Check your personal insurance coverage. Make sure you have adequate uninsured motorist, umbrella, workers compensation at your home and life insurance.

READ MORE →

Hold Staff Accountable If You Want Them to Listen to You

woman speaking and giving direction to subordinate

Concrete steps for effective staff management.

By Ed Mendlowitz
202 Questions and Answers: Managing an Accounting Practice

Question: My staff doesn’t listen to me. To be able to manage and control my business, I need them to prepare a monthly schedule of what they plan on doing that month. I further need to know each morning if they did what they were supposed to do the previous day, and whether there was anything not done, or anything extra that wasn’t planned on.

MORE: When Selling a Firm to Staffers Is Tricky | Want to Merge? Six Steps to Take | How to Start Providing Family Office Services | Every Accounting Firm Needs Quality Control | No One Listens to You? Change How You Talk | 47 Types of Business Valuation to Provide | Thirteen Things to Consider Before You Sell Your Practice
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

My problem is that they don’t give me the schedule and then don’t call or email me to tell me what they did. I really need to know this stuff and can’t figure out how to get them to do it. What can you suggest?
READ MORE →

Top Performers Lead in Leverage, Culling, Outsourcing

two hands on keyboard, two hands doing other work with calculator

The causative difference? Look at the amount of work delegated downward.

By CPA Trendlines Research

The AICPA’s 2023 National Management of an Accounting Practice (MAP) survey has detected some of what distinguishes firms that stand out as top performers.

The survey defines top performers as the top 25 percent of firms based on net remaining per partner.

MORE: Business Booming, but Not as Much as Last Year | Busy Season Barometer Offers Clues for Better Business | End Tax Season Meetings with Clients … Seriously | FTC Nails TurboTax for ‘Free Filing’ Scam | Can’t IRS Online Accounts Be More Useful? | Taxpayer Assistance Centers: A Good Idea That Should Be Better | Tax Pros Are Expanding and Earning More
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

More, More, More

What makes a CPA firm a top performer? In a nutshell, more:

  • More leverage of partner expertise
  • More culling of clients
  • More CPAs in the firm

READ MORE →

Why Accountants Should Be Nice to Journalists

woman interviewing man in front of full-wall city window

Or else you’ll turn into a pumpkin – or something.

By Bruce Marcus
Professional Services Marketing 3.0

EDITOR’S NOTE: CPA Trendlines was privileged to have a long relationship with Bruce W. Marcus, who was ahead of his time in his thinking and practice in marketing for accounting. We are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

Your mother raised you to be nice to everyone, and you’ve always been taught to be nice to journalists. Answer their questions. Tell them everything. Stop what you’re doing and cooperate. Be polite.

That’s the conventional wisdom. You’ve even read that in The Marcus Letter. But are there ever times to tell the press to bug off, and leave you alone? Maybe.

MORE: When There’s a Leak in Your Firm | Creating the Perfect Ad | How Hard Do You Work to Keep Your Clients? | When Clients Think They Know Marketing | How to Put Target Marketing into Context | Everyone in Your Firm Is Marketing | Accountants vs. Lawyers: Who Wins the Marketing Battle? | Professional Services Marketing Requires Flexibility | How to Set Marketing Objectives | How Marketing in Accounting Has Evolved | Accountants Don’t Sell Soap.
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

On the face of it, the media seems to have all the power. They speak to a lot more people than you do, and they do it with what the general public accepts, usually unquestioningly and with little reason, as objectivity.
READ MORE →

Are Accountants Charging Too Little?

pensive woman staring while surrounded by various denominations of floating currency

Size matters in partner income. (AICPA MAP)

Hourly billing on the decline but still holding on.

By CPA Trendlines Research

By all indications,  CPA firms are outperforming the general economy by a very satisfying margin.

But are they charging enough?

MORE: ChatGPT for the Reluctant CPA | CPAs Needed to Help Small Biz Adopt AI | Revenue Growth Is Top Priority for Small Firms | Survey Shows Challenges, Priorities Shifting | Survey Shows That Tech Remains the Great Divide | Is the CPA Business Model the Clog in the Pipeline? | Can Big Data Spot Financial Fraud? | Will Unclogging the Accounting Pro Pipeline Kill Mobility? | Accountants Cozy Up to Clients with CAS | Accountants Torn Over 2024 Economy, Offer Advice | Accountants Bullish on Income
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

All categories of median net fees show substantial increases from 2021 to 2023 in the latest AICPA National Management of an Accounting Practice Survey:

  • Net client fees leaped up 24 percent.
  • Net client fees earned since prior year: up 15 percent.

READ MORE →

Courting a Client? Don’t Give Too Much Away for Free

businesswoman shakes client's hand across desk, both seated

What to say instead.

By Ed Mendlowitz
202 Questions and Answers: Managing an Accounting Practice

Question: I usually give away too much info at a meeting to get a new client.

MORE: How to Start Providing Family Office Services | Higher Fees to Start: Ten Ways to Make Your Tax Season Better | Three Ways to Start an Accounting Practice | Free Consultation? Not Always | Referral Fee? Forget It | How Much Is Your Tax Practice Worth? | Merge in Lower-Priced Work without Losing Out
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

We simply answer too many of their questions during the initial meeting. We don’t know how much info to give away so the possible new client will get hooked and not take the information and run to somebody else.
READ MORE →