By Sandi Smith Leyva, CPA Accountant’s Accelerator Most of the time, being an accounting entrepreneur is a delight, an honor and a great way of life. Every once in a while, there can be those days where you just need a little moral support for one reason or another.
How to help them take initiative and allow you to be proactive. By Hitendra Patil Pransform Inc. Neuroscience studies have shown that fear is a far bigger driver than we would ever care to admit. According to Kevin Hogan, author of The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less!, “most people react to the fear of loss and the threat of pain in a much more profound way than they do for gain. They overemphasize the importance of pain by about 2.5:1 in decision making.” Your customers and prospects fear that their actions or inactions will cause bad things to happen, or bad things can suddenly happen to them. It’s therefore important to […]
By Jean Caragher Capstone Marketing Lack of time is an often-used excuse for failing to plan. However, I believe that we make time for the things that we really want to do. Almost anyone can get a start on a networking plan by answering the following questions:
By Sandi Smith Leyva, CPA Accountant’s Accelerator If you already know about lead generating websites and “brochure” sites, then you also need to know about a site with an interactive community. Some accountants do not need a site like this; however, it is definitely beneficial for those accountants and accounting firms that want to make a mark in their community, industry or specialty area.
How to start planning a business-building machine. By Sandi Smith Leyva Author of “10 Keys to Doubling Your Revenues“ Most accountants want a website that will bring them leads. Many accountants have been very disappointed in past attempts to get this marketing channel working for them, and I’d like to give you some ideas why that might have happened. The Good News The good news is that you can, indeed, get business from your accounting website. As a matter of fact, you can get big business. Every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter. Some leads have been really big, too: mid-market, franchises, multiple locations and many […]
It’s easier and more fun than it looks. By Marc Rosenberg It’s common for CPAs to be uncomfortable with practice development. But it’s critical to the success of the firm. Everyone doesn’t need to be a rainmaker. Here are 18 ways that shy, introverted people can help their firms grow:
And five ways to put it to use in your practice. By Sandi Smith Leyva, CPA Accountant’s Accelerator When I first heard the term “consumption marketing” I quickly fell in love with the concept. Consumption marketing is continuing to market to clients even after they’ve signed to do business with you. It’s helping them to more fully “consume” your product or service. Consumption marketing is good for business because:
How to focus on value first. By Sandi Smith Leyva, CPA Accountant’s Accelerator How do you talk to a prospect or client about your fee? Some of the answers I have heard are: “It depends.” Tell them and get off the phone as fast as possible. “I don’t know.” “What is your budget?” Most accountants spill the beans about their rates way too early in a conversation with a future client. So when should you talk rates? The best answer is:
by Hitendra Patil Pransform Do you feel your social media efforts are NOT really profiting you the way you expected? Ask the question “What is the one most important thing in the Internet world?” and the most common answer you will get is “relevancy.” Let’s take the example of what you are doing right now. You are on the CPA Trendlines website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession.