Why you can’t believe your own press clippings. By Gale Crosley, CPA Crosley+Co Ever run a race and immediately sense that you got off to an exceptionally fast start? It’s a good feeling, but if your goal is to beat out the competition there’s really only one way to know for sure how you’re doing. And that’s by marking your progress toward the finish line relative to the other racers. The same can be said of efforts to grow your firm. To gauge your progress you have to get outside your own four walls and see how you measure up to the competition.
But only if you’ve done everything else first.
Don’t bother with #5 if you don’t do #1, #2, #3 and #4 first. By Sandi Smith Leyva The Accountant’s Accelerator If getting new clients is a bit of a struggle for your business and you’re not reaching the revenue levels you desire due to too few clients, then the first step is to find out where the process is breaking down. There are five main places:
Tip #5: Get paid before filing. By Sandi Smith Leyva Accountant’s Accelerator Here are some fast tips to help you make the most out of busy season, which is when you have the highest amount of your clients’ attention all year long.
By Sandi Smith Leyva Accountant’s Accelerator Adding revenue does not have to take much time or money. Start by going after the low-hanging fruit. Open Excel or your favorite spreadsheet tool, and make a worksheet from the sales numbers in your accounting system. List the name of each current, active client you have in the rows of the spreadsheet. Across the top, make columns for each service you offer. For example, if you offer tax, bookkeeping and QuickBooks consulting, you will have three columns. You can break your revenue out any way you like. The more columns, the better. Then, drop in your revenue numbers from your accounting system. In QuickBooks, you may be able to run your Sales by […]
By Sandi Smith Leyva, CPA Accountant’s Accelerator Most of the time, being an accounting entrepreneur is a delight, an honor and a great way of life. Every once in a while, there can be those days where you just need a little moral support for one reason or another.
How to help them take initiative and allow you to be proactive. By Hitendra Patil Pransform Inc. Neuroscience studies have shown that fear is a far bigger driver than we would ever care to admit. According to Kevin Hogan, author of The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less!, “most people react to the fear of loss and the threat of pain in a much more profound way than they do for gain. They overemphasize the importance of pain by about 2.5:1 in decision making.” Your customers and prospects fear that their actions or inactions will cause bad things to happen, or bad things can suddenly happen to them. It’s therefore important to […]
By Jean Caragher Capstone Marketing Lack of time is an often-used excuse for failing to plan. However, I believe that we make time for the things that we really want to do. Almost anyone can get a start on a networking plan by answering the following questions:
By Sandi Smith Leyva, CPA Accountant’s Accelerator If you already know about lead generating websites and “brochure” sites, then you also need to know about a site with an interactive community. Some accountants do not need a site like this; however, it is definitely beneficial for those accountants and accounting firms that want to make a mark in their community, industry or specialty area.
How to start planning a business-building machine. By Sandi Smith Leyva Author of “10 Keys to Doubling Your Revenues“ Most accountants want a website that will bring them leads. Many accountants have been very disappointed in past attempts to get this marketing channel working for them, and I’d like to give you some ideas why that might have happened. The Good News The good news is that you can, indeed, get business from your accounting website. As a matter of fact, you can get big business. Every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter. Some leads have been really big, too: mid-market, franchises, multiple locations and many […]