Now is the time to help people.
MARKETING & SALES
Firms revisit old initiatives with fresh eyes.
By Art Kuesel
The Rosenberg Survey: National Study of CPA Firm Statistics
5 unpopular truths.
What potential clients say about your message.
Try this exercise to see how much you could recapture.
What we do wrong and how to fix it.
Some marketing techniques have a broad range of applications.
8 questions about each potential client.
“Different” can mean “worse,” you know.
The marketers you DON’T want.
Spread the word about your successes.
By Michael Rozbruch, CPA
The IRS Audit Notice Checklist
Marketing is different.