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Top 20 Social Media Hacks to Build Your Business

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Social media words on cubesSome of these can be automated.

By Becky Livingston
The Accountant’s Social Media Handbook

Social media should be a major part of your business marketing plan.

RELATED: Four Rules for Setting Boundaries in a Social and Mobile World | Maximizing Social Media: The Importance of People | The Cloud at Work | A Legacy of Leadership Must Extend to Diversity | The Persona: A Closer Look | 3 Challenges in Shifting to Product Management | Tips from a Veteran Product Manager
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Here are 20 ideas to help you build your small business.

You can use many of these ideas on one or more platforms; they are all designed to help increase engagement, develop leads and grow your brand.
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3 Big SEO Changes

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Blue pushpin in word "SEO" at center of a targetHow badly do you want to rank on that first page?

By Becky Livingston
The Accountant’s Social Media Handbook

Have you noticed the subtle SEO changes that have been happening over the past year?

MORE ON SOCIAL MEDIA: How Long Does It Take to Rank? | What Is SEO and Why Is It Important? | Digital Marketing Isn’t ‘Set It and Forget It’ | How to Set Your Firm’s Social Media Foundation | How to Use Social Media Analytics | Get People to Your Landing Page | Content Categories and How to Leverage Them | How to Manage Social Media in 22 Minutes a Day | Use Finesse in Sharing, Scheduling Content
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Here are

  • three big changes;
  • what you need to know; and
  • how to implement changes on your website and in marketing efforts to effectively use SEO to your firm’s advantage.

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How to Schedule Social Media Content

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Businessman looking at calendar on tabletPlus tips on creating it.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

We post four kinds of posts and tweets on social media sites:

MORE SMALL FIRM GROWTH STRATEGIES: Social Media Basics for Accounting Firms | Make Google AdWords Work for You | Make the Most of Trade Shows | Track Your Online Reputation | Partnering: Referrals on Steroids | Measure Client Retention … Against Yourself | Take Your Client’s Pulse | How to Determine Your Ideal Client
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

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Social Media Basics for Accounting Firms

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Social media words on cubesSetting up on the 3 major platforms.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

Social media can be a great marketing channel, but the big challenge is how to keep it from draining all of your time. The key is having rock-solid systems and procedures AND time limits.

MORE SMALL FIRM GROWTH STRATEGIES: Make Google AdWords Work for You | The 5 C’s of Successful Websites | Speaking: How, Where and Getting Leads from It | 3 More Kinds of Referrals | Turn to the ABCs for Client Feedback | Use Client ‘Touch Plans’ to Stay in Touch
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For small businesses trying out social media for the first time or with strict budgets or time limits, I recommend doing minimum activity or only being active in one of the three accounts (LinkedIn, Facebook and Twitter). Once you get your procedures solidified for these minimum activities, you’ll be able to expand to more venues and more activities if you want to.
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How to Dominate the Internet

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Rob Nixon: “If you want to dominate the web then you need something to say.”Includes a scoring system. Be honest!

By Rob Nixon

I am willing to bet that the vast majority of clients you currently have were referred to you by an existing client.

MORE ON STRATEGY: Be an ‘Object of Interest’ | Niche Markets Are Your Best Buyers | 8 Questions for Product Creation | How to Deliver Wow! Every Day | Why a Virtual Team Makes Sense | 14 Ways to Leverage Client Data for New Billings
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A referral from a trusted source is a very powerful marketing tool. That method of “lead source” will continue into the future. However, it’s changing. There are still people involved and now so is the Internet.
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Craft a Social Media Influencer Strategy

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Businessman with hands extended; head is light bulb with gears insideBONUSES: Content strategy questions and a sample email to send.

By Becky Livingston
The Accountant’s Social Media Handbook

Before jumping in and sending messages to your new influencer network, it’s important to know why you should be doing this.

MORE ON SOCIAL MEDIA: How to Engage with Social Media Influencers | How to Set Your Firm’s Social Media Foundation | How to Use Social Media Analytics | What Someone Else’s Influence Means to You | Get People to Your Landing Page | Content Categories and How to Leverage Them | How to Manage Social Media in 22 Minutes a Day | Use Finesse in Sharing, Scheduling Content | How to Schedule and Manage Social Media Activity | How to Craft a Social Media Profile
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

First and foremost this strategy should support an overall firm strategy, such as increasing leads in a market, niche or industry vertical. If this strategy does not support an overall business goal, maybe it supports an overarching marketing goal, such as increasing brand awareness in a geographic region.
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